- On demand
8 Features Every Distributor-Led Company Store Must Have
- Luana Desouza
Launching a company store for clients is no longer optional — it’s a client expectation. But not all platforms are created equal. To ensure success, distributors need a platform with the right features.
1. Multi-Store Management
Distributors often manage multiple clients. Platforms must support creating, cloning, and customizing catalogs stores efficiently.
2. White-Label Customization
Stores should reflect client branding, including logos, color schemes, and messaging, while still allowing the distributor to maintain control over fulfillment and pricing.
3. One-Off Fulfillment
Single-item ordering ensures clients can test products or order smaller quantities without being forced into bulk purchases.
4. Integrated Vendor Network
A strong vendor ecosystem ensures product availability, quality, and reliable turnaround. Platforms should provide visibility into vendor capabilities, such as one-off production and shipping times.
5. Transparent Pricing and Margin Calculations
Distributors need to calculate profits accurately, avoiding hidden fees or surprises.
6. ERP Integration
Seamless integration with ERP systems allows distributors to manage orders, inventory, and reporting efficiently.
7. Fast Onboarding
Platforms should allow stores to launch quickly, ideally in 24–48 hours, reducing time-to-market for client campaigns.
8. Dedicated Support
Training, onboarding, and account management support ensures distributors can scale operations without operational headaches.
Conclusion
A platform with these eight features equips distributors to deliver fast, profitable, and client-friendly company stores.
