- On demand
How to Scale “One-Off” Orders Without the Sourcing Headache
- Luana Desouza
One of the biggest hurdles for distributors today is the “one-off” problem. You want to offer company stores to your clients, but finding vendors who will print one mug or one hoodie without massive setup fees is a logistical nightmare.
Often, distributors feel forced to choose between two imperfect options:
1. The "Low Profit" Route:
Handing the entire project to a full-service fulfillment company that handles the one-offs but only pays you a 10% commission.
2. The "High Effort" Route:
Building the store yourself but spending hours hunting for vendors that accept single-piece orders.
There is a Third Option: The Hybrid Approach
The future of promotional products lies in connecting superior store technology directly with “one-off capable” supplier networks. This “Hybrid Build” gives you the speed of automation with the control of a distributor.
Why the Network Matters Your store platform shouldn’t just be a website builder; it should be a gateway to suppliers. The most efficient workflows today involve platforms that integrate via PromoStandards with major suppliers.
Imagine being able to:
- Import “No Minimum” Catalogs: Click a button to populate your store with products from suppliers like SanMar, or S&S that are pre-vetted for single-piece fulfillment.
- Sync Inventory in Real-Time: Prevent backorders by having your store “talk” to the supplier’s warehouse, ensuring that the one-off item your client ordered is actually in stock.
- Automate Fulfillment: Have orders flow directly from your client’s store to the decorator, without you having to re-key data.
The Brikl Advantage We understand that you don’t have time to investigate new vendors for every project. That’s why we focus on plugging you into a network of decorators and suppliers who are already set up for on-demand production.
By using a platform that solves the “sourcing anxiety” for you, you can focus on what you do best: selling to your clients and growing your business—while keeping the healthy margins you deserve.
