Suz Pathmanathan, Author at Brikl

How to Upload Products and Access the Brikl Marketplace

Suz Pathmanathan / November 25, 2024

4 min readWith machine learning and self-driving cars a present-day reality, you would think that finding and accessing the right products for your customers would be easier. The truth is finding and managing products as a decorator, distributor, printer, or supplier can be time-consuming and complex, especially when you’re juggling inventory, pricing, and decoration settings while trying […]

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Does Polyester Stretch? A Guide to Polyester in Custom Merchandise

Suz Pathmanathan / November 11, 2024

6 min readPolyester is an essential fabric in the textile and promotional products industry, popular for its durability, vibrant color retention, and affordability. If you’re wondering, does polyester stretch, the answer isn’t straightforward; it depends on the type of polyester and its composition. Generally, pure polyester is naturally resistant to stretching. However, through innovative blending with

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What is Print-on-Demand? Everything You Need to Know

Suz Pathmanathan / October 14, 2024

4 min readIntroduction to Print-on-Demand Understanding the Concept Print-on-demand (POD) is transforming the way businesses fulfill orders and manage inventory. But from social media to conversations we’ve had with industry professionals, it’s clear there’s a lot to learn about print-on-Demand (POD)! So, let’s cut through the noise and ask what exactly is print-on-demand? In this blog,

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How to Leverage Brikl’s New Features for a Successful Holiday Season

Suz Pathmanathan / October 7, 2024

4 min readThe holiday season is a prime opportunity to boost your e-commerce sales, and Brikl’s latest features can help you make the most of it! From flexible pricing options to personalized customer interactions, let’s explore how you can use these new tools to maximize your holiday campaign success. 1. Flexible Pricing with Multi-Level Control Brikl’s new multi-level pricing

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Maximizing Your Savings with Strategic Spot Buying Techniques

Suz Pathmanathan / September 30, 2024

9 min readLet’s face it: sluggish sales, tightened client budgets, and increased logistics costs haven’t made 2024 a standout year for many distributors in the industry. And while an”anti-swag” sentiment has been brewing for some time distributors can combat it by emphasizing the value and messaging of their products as well as understanding the power of on-demand

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How to Build a Brand: Brikl Insights

Suz Pathmanathan / September 9, 2024

5 min readBest Decoration Methods for Polyester You’ve got a business, and that’s awesome! But there’s a difference between creating a business and building a brand. Whereas a business is transactional, exchanging products or services for money, a brand is pure psychological buy-in. It is one of the most critical steps for giving your customers a reason

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Brikl and Printful Partnership: Backed by Promotional Products Industry Stats

Suz Pathmanathan / September 9, 2024

5 min readThe global promotional products market is expected to hit $28 billion by 2027 as businesses increasingly seek innovative ways to enhance brand recognition through customized, high-quality merchandise. That’s a heavy amount of gold in those hills! However, promotional product businesses’ ambitions are thwarted by operational inefficiencies, wasted inventory, and an inability to scale internationally.

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What is Merchandise?

Suz Pathmanathan / August 23, 2024

5 min readAs the old English saying goes, “Never underestimate the raw power of a good merch drop.” Merchandise can make or break a brand. If that sounds like I’m being dramatic, imagine investing in a Taylor Swift hoodie to find her album art peels off after the first wash. What a horror show. Or

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Partner spotlight: Driving sales with Printful products

Suz Pathmanathan / August 16, 2024

5 min readPrintful is a leading print-on-demand drop shipping and fulfillment company that enables businesses to create and sell custom products with their designs. We’re proud to be partnering with this incredible company to offer a wide range of items, from high-quality apparel to accessories. Promotional products businesses can leverage Printful’s services through Brikl to offer high-quality, customized

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Prospecting Success Strategies: Marketing for Online Stores

Suz Pathmanathan / August 9, 2024

4 min readIf you joined our webinar with Hit Promotional Products and The Vernon Company recently, you’ll have heard that 80% of on-demand stores built with Hit On-Demand are left unattended. Often, online stores are built, logos are added to customer products, used as prospecting tools, and then discarded after they’ve served their purpose. Distributors are beginning to

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