Suz Pathmanathan

I'm an experienced copywriter with over 10 years' experience. Skilled in creative writing, SEO, marketing (digital and offline) and ad copy. Educated to Master's degree level.

How to Upload Products and Access the Brikl Marketplace

4 min readWith machine learning and self-driving cars a present-day reality, you would think that finding and accessing the right products for your customers would be easier. The truth is finding and managing products as a decorator, distributor, printer, or supplier can be time-consuming and complex, especially when you’re juggling inventory, pricing, and decoration settings while trying […]

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Brikl and Printful Partnership- Backed by Promotional Products Industry Stats

Brikl and Printful Partnership: Backed by Promotional Products Industry Stats

5 min readThe global promotional products market is expected to hit $28 billion by 2027 as businesses increasingly seek innovative ways to enhance brand recognition through customized, high-quality merchandise.    That’s a heavy amount of gold in those hills! However, promotional product businesses’ ambitions are thwarted by operational inefficiencies, wasted inventory, and an inability to scale internationally. 

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What is Merchandise

What is Merchandise?

5 min readAs the old English saying goes, “Never underestimate the raw power of a good merch drop.” Merchandise can make or break a brand. If that sounds like I’m being dramatic, imagine investing in a Taylor Swift hoodie to find her album art peels off after the first wash.   What a horror show.   Or

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Partner spotlight- Driving sales with Printful products

Partner spotlight: Driving sales with Printful products

5 min readPrintful is a leading print-on-demand drop shipping and fulfillment company that enables businesses to create and sell custom products with their designs. We’re proud to be partnering with this incredible company to offer a wide range of items, from high-quality apparel to accessories.  Promotional products businesses can leverage Printful’s services through Brikl to offer high-quality, customized

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Marketing for Online Stores

Prospecting Success Strategies: Marketing for Online Stores

4 min readIf you joined our webinar with Hit Promotional Products and The Vernon Company recently, you’ll have heard that 80% of on-demand stores built with Hit On-Demand are left unattended. Often, online stores are built, logos are added to customer products, used as prospecting tools, and then discarded after they’ve served their purpose. Distributors are beginning to

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Finding New Customers and Boosting Web Traffic

Finding New Customers and Boosting Web Traffic: The Highlight Reel

3 min readWe don’t want to brag, but our latest sales session, hosted by IJ Zarate and Joe Edmunds from Brikl, was a doozy. This informal was packed with valuable insights to help you engage prospects and keep your existing customers smiling.    Let’s break down the key takeaways.  The Power of Personalized Marketing Personalization is more than just

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Why You Won't Make Money with Print on Demand Sites

7 Deadly Sins: Why You Won’t Make Money with Print on Demand Sites

5 min readWe hold our hands up. We come here, week after week, to talk about how print-on-demand (POD) sites are going to catapult businesses and teams into a new frontier of custom merchandise sales. But it’s not true. Of course, it’s not all lies. With POD, sellers can offer a wide range of personalized products without

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Top 5 Business Boosts from Hit Promotional Products and The Vernon Company

Top 5 Business Boosts from Hit Promotional Products and The Vernon Company

4 min readhttps://youtu.be/2mDHbCurnRI In our recent webinar, we shared insights and strategies to help you elevate your promotional products business with a strategic blueprint to success, as advised by two industry influencers from two multi-million dollar businesses.   Hosted by Suz Pathmanathan, VP of Marketing at Brikl, and featuring industry leaders Lisa Hubbard from The Vernon Company and Jon Norris from Hit Promotional Products, this 60-minute session

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Boost Your Brand Buzz with These Trending Hit Promotional Products

Boost Your Brand Buzz with These Trending Hit Promotional Products

5 min readWhen it comes to making a mark in the promotional products industry, Hit Promotional Products stands out for all the right reasons. Known for their high-quality products and exceptional customer service, distributors and sales reps in the industry know that Hit takes the guesswork out of sourcing products that will land with customers.  From competitive pricing to fast turnaround

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Top 10 Print on Demand Tumblers for Custom Merchandise

Top 10 Print on Demand Tumblers for Custom Merchandise

8 min readIntroducing Print-on-Demand Tumblers Print-on-demand tumblers have become a popular choice for businesses and teams looking to offer unique merchandise to their customers and members. These versatile products enable businesses to create custom designs and branding, catering to the specific interests and preferences of their target audience. With the rise of e-commerce and online shopping, print-on-demand tumblers

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