Suz Pathmanathan

I'm an experienced copywriter with over 10 years' experience. Skilled in creative writing, SEO, marketing (digital and offline) and ad copy. Educated to Master's degree level.

How Shrinkflation Is Going To Change Your Business in 2022

4 min readAt the time of writing, we’re currently in the midst of earnings season. These are the months of the year during which most quarterly corporate earnings are released to the public, which has led analysts to look closer at the effects of inflation. And what they’ve found is astonishing. What is ‘shrinkflation’? Coined by British […]

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The Great Resignation (And What This Means For Your Custom Business)

5 min readThose who weren’t part of the great resignation wave of 2021 watched it from the outside with interest. As inflation continued to climb, supply chain challenges remained steadfast and businesses struggled to gain momentum in markets blighted by the pandemic, we watched people throw down their gloves, aprons, pens and paintbrushes in a collective, symbolic

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Beyond Building Brikl

7 min readBuilding Brikl was intended to be a showcase of our technology and culture to entice new recruits to the tech team. And despite meeting its objectives, it achieved so much more besides. Being a remote international business has a myriad of upsides. But naturally, it isn’t always possible to have our finger on the pulse of

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What are the benefits of setting up a team store for your business?

5 min readAs the leading next-generation team store platform worldwide, we regularly hear how difficult it is to organize, design, and sell custom team apparel and promotional items and grow a business simultaneously. Let’s start the article off by answering the question, “How can a team store benefit my business?” with some actual data from our merchants.

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Brikl Meets Rachel McBride

6 min readIt’s hard not to feel complete awe when considering Rachel McBride aka Rach McBride aka the ‘Purple Tiger’s vast range of achievements. A professional triathlete since 2011, Wattie Ink ambassador, three-time Ironman 70.3 Champion, one of the strongest cyclists in the world, two graduate degrees in genetics and an accomplished cellist. Rach is an athlete

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