Suz Pathmanathan

2 min readIn our recent Brikl webinar, we explored the cutting-edge capabilities of Supademo, a platform that’s making digital adoption, dare we say, dreamy. This session provided valuable insights into leveraging interactive demos for better user engagement.  Make what would otherwise be a 60 minute presentation with Sharon from Marketing heavily glazing over into interactive joy.  What

5 min readThinking of setting up an online store to sell your promotional products? According to an Environmental Protection Agency report, about 5 billion pounds of waste are generated annually from unsold or unusable promotional products, highlighting the need to think differently about what’s being sold and how.    There are a few reasons why promotional products

4 min readOne powerful way to embody the identity you want for your brand is through ethical merchandising—creating high-quality merch that aligns with your core mission and values. Taking an authentic stance is everything. Consumers are savvy to trite “value” statements posted on corporate websites while engaged in rampant worker exploitation, environmental destruction, and tax avoidance (hello,

3 min readDiving into the world of merch, let’s peel back the layers to see it for what it really is—a potent if not somewhat magical, tool for weaving stronger connections between brands and their patrons. Imagine, if you will, every piece of merchandise not merely as an item emblazoned with a logo but rather as a