Suz Pathmanathan, Author at Brikl

Giving Sales Prospecting a Glow-Up: A Personal Take on Brikl x Journey.io

Suz Pathmanathan / February 9, 2024

3 min readDuring PPAI, I overheard multiple complaints from distributors and sales reps about how difficult it is to be competitive and how customer and behavioral analytics are a nice-to-have when they should be considered a must-have. After the event, I received a number of sales PDFs, which are the equivalent of shouting into the digital void, […]

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Navigating the Metaverse in Promotional Products Marketing

Suz Pathmanathan / February 5, 2024

7 min readNowadays, you don’t need to be Keanu Reeves or wear a black leather trench coat to explore new dimensions. The metaverse concept has transitioned from science fiction to a steadily growing reality, opening new frontiers for businesses and consumers. The promotional products industry stands on the cusp of a transformative era in this space. The

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Revolutionizing Sales Presentations: Brikl x Journey.io Webinar

Suz Pathmanathan / January 26, 2024

3 min readThe promotional products industry has long relied on PDF catalogs and slideshow sales presentations. But these static methods barely scratch the surface of what’s possible in digital engagement. Enter Journey.io, a game-changing platform that transforms mundane presentations into extraordinary visualizations of human storytelling. Combined with Brikl’s comprehensive online stores, we’re redefining sales engagement, customer onboarding,

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Design Essentials: Creating Merch That Sells

Suz Pathmanathan / January 18, 2024

4 min readIn a rapidly evolving marketplace, where consumer choices are abundant, and attention spans are shrinking, the art of creating merchandise that not only sells but also resonates deeply with consumers is more crucial than ever. It’s not merely about producing an item with your logo; it’s about crafting a narrative, establishing a connection, and making

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Your Easy Step-by-Step Guide to Creating Your Merch Store Online

Suz Pathmanathan / January 12, 2024

4 min readWelcome to the Heady World of Online Merch Stores! Creating an online merch store is an exciting venture for any business owner. It’s a unique opportunity to elevate your brand and forge a deeper connection with your audience. Here, we’ll walk you through the process step-by-step, ensuring your path to merch store success is as

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New Year, New Revenue: Why an Online Merch Store is Your Next Big Move

Suz Pathmanathan / January 5, 2024

5 min read2023 was a pivotal year for the promotional products industry. The burgeoning e-commerce landscape presented an unparalleled opportunity for growth, innovation, and streamlining operations. This year, the spotlight continues to be on technology, automation, and online merch stores, a strategic move that’s not just trendsetting but a catalyst for significant revenue growth. With comprehensive data

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PPAI Expo 2024: What You Need to Know

Suz Pathmanathan / December 22, 2023

5 min readWe’re all on the edge of our seats! The Promotional Products Association International (PPAI) Expo has long been the cornerstone of the promotional products industry, and we’re confident that the 2024 event won’t disappoint! With its unprecedented scale and community focus, opportunities to network and connect with other businesses abound. Here, we’ll dive deep into

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Hot Takes: The Future of Online Stores and Fulfillment

Suz Pathmanathan / December 15, 2023

8 min readWith the launch of the news that Brikl, STAHLS’ and STAHLS’ Fulfill Engine have teamed up to deliver on-demand at scale, we celebrated the partnership with a webinar. Our Next-gen Integrated Online Stores and Fulfillment webinar outlined how the need for speed, quality, and ease of use are redefining the standards of e-commerce and fulfillment

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Expanding the Analysis: Deeper Insights into the Promotional Products Industry

Suz Pathmanathan / December 8, 2023

4 min readThe promotional products industry, a vibrant and dynamic sector, has shown remarkable resilience and adaptability in the face of global economic shifts and internal operational challenges. The ‘State of Growth 2023′ distributor benchmarking report by PPAI Media, combined with a series of inquiries into industry suppliers, offers a multi-faceted view of this industry’s progress and

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Elevating Sales with On-Demand Company Stores: A Strategic Blueprint for Modern Retail

Suz Pathmanathan / December 1, 2023

4 min readIn the retail landscape, the tides are turning towards a more dynamic, responsive, and personalized shopping experience. Our recent webinar, “Elevating Sales: Company Stores, On-Demand,” led by sales maven Jason Reinhardt, Brikl’s CCO, and tech guru Christopher Alfano, Vantage Apparel’s CDO unveils the power of on-demand company stores in revolutionizing sales strategies. Here’s the highlight

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