Suz Pathmanathan
The world of promotional products is moving at pace; if you’re currently in the throes of gifting season, you’ll know this better than most! The market was valued at an impressive $20.6 billion in 2022 and growing at a steady 0.7% annually, which is why the emergence of Brikl’s on-demand company stores and online stores is nothing short of revolutionary.
💡Tip: Need a way to set up holiday pop-up shops or find last-minute decorators to meet the rush? We’ve got you covered.
The promotional products sector, expected to grow at a CAGR of 3% from 2020 to 2024, is more than just a market; it’s a dynamic ecosystem. The fact that 85% of people remember the advertiser from a promotional item underscores the sector’s power in branding and marketing. Furthermore, promotional products have been shown to boost sales by up to 15% and increase customer referrals by 22%, demonstrating their effectiveness as a marketing tool.
Promotional products are cherished in marketing for their practical utility and the emotional appeal of receiving a gift, which enhances brand visibility and recall. These tangible items integrate seamlessly into daily life, offering repeated exposure and fostering a positive association with the brand.
The ability to customize and personalize these items adds to their appeal, allowing brands to create unique, memorable connections with their audience. What’s more, the longevity and perceived value of promotional products, coupled with their variety, make them versatile tools that not only provide ongoing brand exposure but also leverage the power of social proof, enhancing the overall customer experience and fostering emotional connections with the brand. This multifaceted engagement makes promotional products a particularly effective and beloved marketing tool.
On-demand and print-on-demand are reshaping production and distribution in this market. In 2020, 21.6% of marketers used online swag bags to engage attendees at virtual events, highlighting the growing trend towards personalized, demand-driven promotional strategies. In 2023, despite a slight decline in revenue at a CAGR of 0.9% over the past five years, the US market reached $20.8 billion, indicating a resilient and adapting industry.
Brikl is at the forefront of this evolution, offering an end-to-end solution for on-demand company stores. This positions them uniquely in a market that has witnessed significant growth from 2017 to 2022. Their approach to on-demand production aligns with the industry’s growth trajectory, emphasizing waste minimization and sustainability.
Here’s a general overview of how the process works, but we always recommend you talk to us so we can understand your objectives and walk you through the process in a live demo.
Begin by contacting FAST, FulFill Engine, or your supplier-decorator of choice from the Brikl Supplier Network, which supports PromoStandards Purchase Orders, to create an account.
Add products from the decorator network you’ve chosen. These products use special product codes separate from the blank suppliers. In the Supplier Dashboard, check the Supplier column for Fast Platform, FulFill Engine, or the Brikl Supplier Network for your supplier-decorator of choice.
Assign only one decorator per MicroStore.
Initially, On-Demand orders will be paid in advance, typically using credit cards. Store credit and coupons can also be used as payment methods, provided any remaining balance after using store credit or coupons is paid for using a credit card. Note that pre-payment by credit card is the standard for On-Demand orders.
Once orders are placed, Brikl will wait until the payment is finalized and then send the order directly to the decorator network.
What brands are already using on-demand production and skyrocketing orders?
