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3 min read

The Sales Rep Revolution: Blending Technology With a Human Touch

Picture of Suz Pathmanathan Suz Pathmanathan : Aug 24, 2023 12:00:00 AM

Technology
The Sales Rep Revolution: Blending Technology With a Human Touch

It’s no secret that the world of sales is evolving at a rapid pace. Technology is omnipresent, and the pressure on sales reps in the industry is increasing every day. Digital transformation is hailed as the savior of humanity and the harbinger of efficiencies, but let’s be real, is it really that great? 

We’re taking a closer look at how technology is making the life of sales reps harder and easier simultaneously. And how sales leaders approach the implementation of new tools isn’t just key; it’s crucial to the future of your business. 

 

Delving Deeper into Modern Sales Challenges

The Sales Rep Revolution: Blending Technology With a Human Touch

In today’s fast-paced sales environment, the mantra “just one more” has become the undercurrent of every salesperson’s daily grind. Each day presents a barrage of new digital tools, methodologies, and strategies, all supposedly designed to give that added edge. While the intent is to empower sellers, the reality is a landscape cluttered with a myriad of tasks that can lead to inefficiency and burnout.

Peering into the data from a recent Gartner survey reveals a stark picture: a meager 25% of B2B sellers believe they can navigate this maze of responsibilities effectively. This statistic is not just a reflection of individual struggles but also a glaring indication of an industry-wide challenge. It suggests that our current systems and frameworks might be counterproductive, pulling sellers in multiple directions and causing them to lose focus on what truly matters: building relationships and closing deals.

 

Alright, so what’s the solution?

It’s crucial to remember that with every challenge comes an opportunity. The key lies in striking a balance between human intuition and technological prowess. As we move forward, the focus must shift from merely accumulating tools to strategically deploying them. By harnessing technology as an ally and not just an addition, there’s serious hope for a brighter, more efficient sales future.

In a recent Gartner survey of over 200 sales leaders, 83% agree that their salespeople struggle to adapt to changing customer needs and expectations. When organizations successfully leverage technology as a teammate, salespeople have room to mentalize.”

- HBR

Navigating the Digital Transformation Landscape

Automating digital processes inevitably touches every corner of a corporation. That’s why it’s important to adopt a 5-step path to success:

  1. Establish a unified mission or goal that aligns everyone within the enterprise.
  2. Set specific milestones for each department that align with and capitalize on the capabilities of the new technological tools.
  3. Appoint multidisciplinary champions who emphasize the necessity of adhering to the new direction with their respective teams. These tech advocates must show genuine enthusiasm and unwavering dedication to inspire their peers.
  4. Regularly gauge the organizational climate to tackle challenges and share success anecdotes emerging from tech integration.
  5. Collaborate with dedicated representatives from the software provider who resonate with your mission and collaborate to overcome current and anticipated challenges. 

"We’re not just a tech tool; we're your committed tech allies. While a platform can be impersonal and purely functional, a genuine alliance is personal and characterized by mutual dedication. Our approach fuses the heartfelt care, passion, and candid dialogue reminiscent of a boutique business with futuristic, unparalleled tools.”

The dynamic evolution of the sales landscape calls for fresh perspectives and strategies. Take Brikl’s new app ecosystem. This is not just a nod to technology’s role in sales but also a testament to its vision of providing sales reps with an optimal blend of simplicity and efficiency.

1. Redefining Technology's Role

As the boundaries between human and machines blur, there’s an ever-increasing emphasis on viewing technology as a partner in the sales journey. Brikl offers industry-specific solutions that are combined with human support agents – account managers, growth strategists, and developers who want to know how best to meet the needs of a business. Sales reps, in this new paradigm, are not just users of tech but collaborators.

2. Time Saved Can Multiply Human Connections

By automating the mundane, Brikl’s integrations have done away with the inefficiencies and repetitive tasks that once bogged down salespeople. This evolution from “assisted selling” towards an “automated” paradigm provides reps with a clearer runway to focus on genuine human connections. The dream of every salesperson? To free up time and optimize their productivity. With tech’s assistance, envision a world where this isn’t just a possibility but the new norm. That reclaimed time is a treasure trove, offering opportunities for continuous learning, building deeper customer relationships, and strategic planning.

3. Human Insight Meets Actionable Data

Tomorrow’s sales professionals won’t just be tech-savvy; they’ll be tech-enhanced. By pairing Brikl’s AI-powered insights with their innate understanding of human behavior, they’ll be positioned to offer solutions that are truly aligned with buyer needs.

 

The wrap-up

Sales, in its essence, is undergoing a metamorphosis. It’s no longer about the hard sell or the numbers game. Instead, it’s about crafting experiences, building genuine relationships, and providing solutions that resonate. Platforms like Brikl are pioneering this transformation, acting as the bridge between customer-centric and tech-driven worlds.

The essence of sales is also about evolution – recognizing changes, adapting to them, and leading the way. As the sales arena continues to evolve, so should the strategies and tools. Brikl’s emphasis on intuitive technology and human connection is in line with the future of the market.