Industry News

Leveraging Seasonal Trends for Your Store

Merch Madness: Leveraging Seasonal Trends for Your Store

5 min readThe best brands recognize that seasonal trends are not merely reflections of consumer preferences at different times of the year; they’re manifestations of our culture, economy, and social zeitgeist.  For instance, the National Retail Federation reported that in 2020, despite the pandemic, holiday retail sales rose by an unexpected 8.3% over the same period in […]

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Maximizing Sales: On-Demand Promotional Products

Maximizing Sales: On-Demand Promotional Products

3 min readThe promotional products industry stands at a crossroads in an era where the noise around sustainability, efficiency, and equity grows louder. Danielle Augustine, VP of Sales at FAST Platform’s recent conversation with us ahead of our Maximize Sales with Company Stores On-Demand provides a roadmap for technological integration and a vision for a radically transformed

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Navigating the Metaverse in Promotional Products Marketing

Navigating the Metaverse in Promotional Products Marketing

7 min readNowadays, you don’t need to be Keanu Reeves or wear a black leather trench coat to explore new dimensions. The metaverse concept has transitioned from science fiction to a steadily growing reality, opening new frontiers for businesses and consumers. The promotional products industry stands on the cusp of a transformative era in this space. The

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Why an Online Merch Store is Your Next Big Move

New Year, New Revenue: Why an Online Merch Store is Your Next Big Move

5 min read2023 was a pivotal year for the promotional products industry. The burgeoning e-commerce landscape presented an unparalleled opportunity for growth, innovation, and streamlining operations.  This year, the spotlight continues to be on technology, automation, and online merch stores, a strategic move that’s not just trendsetting but a catalyst for significant revenue growth. With comprehensive data

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PPAI Expo 2024: What You Need to Know

PPAI Expo 2024: What You Need to Know

5 min readWe’re all on the edge of our seats! The Promotional Products Association International (PPAI) Expo has long been the cornerstone of the promotional products industry, and we’re confident that the 2024 event won’t disappoint! With its unprecedented scale and community focus, opportunities to network and connect with other businesses abound. Here, we’ll dive deep into

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Expanding the Analysis: Deeper Insights into the Promotional Products Industry

4 min readThe promotional products industry, a vibrant and dynamic sector, has shown remarkable resilience and adaptability in the face of global economic shifts and internal operational challenges. The ‘State of Growth 2023′ distributor benchmarking report by PPAI Media, combined with a series of inquiries into industry suppliers, offers a multi-faceted view of this industry’s progress and

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Digital Revolution in the Promo Market: Embracing Online Stores for Personalized Success

Digital Revolution in the Promo Market: Embracing Online Stores for Personalized Success

6 min readGet ready for some real talk because we’re about to dive into how e-commerce and technology are turning the promotional products industry on its head. Forget about the old-school catalog-based sales, we’re living in the digital realm now, and it’s time to adapt or get behind. The Catalog Era Ah, the joys of flipping through

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AI marketing tools

AI Marketing Tools: Boosting Sales in the Promotional Products Industry

6 min readOur research has shown that promotional products industry is a little late to the technology game, and that’s okay. That’s why we exist and why we even designed a marketing package specific to your needs.  But now we’re going to get extra spicy and introduce you to how AI marketing tools can take your online

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DTG Printing

What is DTG Printing?

9 min readLearn everything you need to know about DTG printing! Explore what Direct to Garment (DTG) printing is, how it works, and the advantages it brings to your custom apparel game Table of Contents If you’ve heard the term DTG being bandied around but are secretly clueless as to what it is, don’t worry; we a)

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