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2 min readIn our recent Brikl webinar, we explored the cutting-edge capabilities of Supademo, a platform that’s making digital adoption, dare we say, dreamy. This session provided valuable insights into leveraging interactive demos for better user engagement.  Make what would otherwise be a 60 minute presentation with Sharon from Marketing heavily glazing over into interactive joy.  What

5 min readThinking of setting up an online store to sell your promotional products? According to an Environmental Protection Agency report, about 5 billion pounds of waste are generated annually from unsold or unusable promotional products, highlighting the need to think differently about what’s being sold and how.    There are a few reasons why promotional products

4 min readOne powerful way to embody the identity you want for your brand is through ethical merchandising—creating high-quality merch that aligns with your core mission and values. Taking an authentic stance is everything. Consumers are savvy to trite “value” statements posted on corporate websites while engaged in rampant worker exploitation, environmental destruction, and tax avoidance (hello,

3 min readDiving into the world of merch, let’s peel back the layers to see it for what it really is—a potent if not somewhat magical, tool for weaving stronger connections between brands and their patrons. Imagine, if you will, every piece of merchandise not merely as an item emblazoned with a logo but rather as a

4 min readIn a rapidly evolving marketplace, where consumer choices are abundant, and attention spans are shrinking, the art of creating merchandise that not only sells but also resonates deeply with consumers is more crucial than ever. It’s not merely about producing an item with your logo; it’s about crafting a narrative, establishing a connection, and making

3 min read“There’s something transformative about wearing a branded tee when on a client call,” Joe Edmunds, Brikl’s Director of Business Development, commented yesterday on a group call. “You’re more aware that you’re representing your company than when you’re wearing a regular tee. There’s a psychological alliance there that makes you hold yourself in an entirely different

5 min readAs many of reading this already know, the Advertising Specialty Institute Convention, or ASI for short, is the mecca of promotional products; a place where all the suppliers and distributors gather to make marketing magic happen.    “Hey, Suz!” I hear you cry, “tell us something we don’t know”.    Well, how about some of