Brikl provides a streamlined process to manage print-on-demand orders, payments, and payout calculations.
Here’s a complete guide to understanding the payment flow and how to maximize your profitability.
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What Happens When Customers Place Orders
How Brikl Supports You
Compliance Made Easy: Sales Tax Filings
Brikl, as the Merchant of Record, handles all sales tax filings, ensuring compliance and taking care of the paperwork so you don’t have to.
We Absorb Transaction Fees
Brikl makes running your store easier by handling the details for you. As the Merchant of Record, we handle all sales tax filings on your behalf, so you don’t have to worry about compliance or paperwork. We also absorb the transaction fees relating to credit card fees or other payment fees. instead of charging them directly, ensuring no hidden fees impact your payout.
No Order Minimums
Launch stores quickly and print orders as they come in, without minimum order requirements.
International Currencies Supported (Printful products only)
For Printful products only, no exchange rate is applied; pricing is local pricing. Operate in your customers’ preferred currencies like USD, AUD, EUR, GBP, and more, without losing money on exchange rates.
Top Suppliers and Global Fulfillment
Brikl offers access to a vast network of trusted suppliers and fulfillment centers worldwide, with options to upload your products as needed.
Order Process: What Happens When Customers Place Orders?
- Order Placed: A customer places an order in your Brikl store, paying the retail price you’ve set.
- Order Routed to Decorator: Brikl automatically sends the order to a nearby decorator based on the required decoration technique and the customer's location.
- Order Fulfilled and Delivered: The decorator fulfills the order and ships it directly to the customer. They will receive notifications when their item is shipped and delivered.
How Payouts Are Calculated
We calculate your payout, or the amount received, by subtracting the cost of goods, the shipping fee, and the Brikl fee from the retail price.
Here’s a breakdown of each element:
- Order total: The price paid by the customer including shipping, excluding taxes.
- Cost of Goods: The all-in cost of the product, including any decorations.
- Shipping Fee: The decorator’s charge for shipping the product.
- Brikl Fee: A 3.5% commission on the order total, excluding tax.
Payout Calculation Example
If you sell a polo shirt for $50 with a 50% markup, your cost of goods (COGS) would be $25. Adding shipping brings the retail price to $59.50. Brikl’s 3.5% fee on the retail price results in $2.08.
When coupons are applied, the payout adjusts based on the discounted retail price, while the Brikl fee remains calculated on the pre-discount price.
Put simply, we’d collect $59.50 (plus sales tax) from the customer. After subtracting the COGS and the Brikl fee, your net profit for this transaction would be $22.90.
When coupons are applied, the payout will be adjusted to cover the cost of goods sold, with the Brikl fee calculated based on the retail price, excluding the coupon discount.
Pricing Strategy Best Practices
Markup vs. Margin
In Brikl’s system, markup is used (percentage of cost) rather than margin (percentage of sales). Markup helps you achieve a profitable retail price. For example, a 50% margin corresponds to a 100% markup on cost.
We set a default 50% markup to ensure basic profitability, though you can adjust this percentage. It’s important to set a markup that covers any additional costs, especially if you decide to charge customers less than the decorator’s shipping fee.
For simplicity, here’s a visual formula for calculating payout:
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Shipping and Fulfillment
Decorator Shipping Fee
Brikl applies a set decorator shipping fee of $9.50 plus an additional dollar for faster fulfillment. Printful products, however, use live rates that vary based on the item type, origin, and destination. These rates are often more competitive and cannot be overridden by the merchant.
Setting Up Stripe Express
To receive payments, link your bank account through Stripe Express. Funds are held in a Brikl holding account until your Stripe Express account is complete, though you can begin accepting orders immediately.
Brikl offers flexible payment options to accommodate both global and local customers, accepting major credit cards like Visa, MasterCard, and American Express, as well as region-specific methods such as iDEAL and Bancontact for European customers.
If you haven't started the process, please go to your Brikl Dashboard > Settings > Integrations. If you've already begun the setup, please log in to your Stripe Express account to complete it. For more details, refer to this article.
1. Access the Stripe Express Setup in Brikl
- Log in to your Brikl dashboard.
- Navigate to the Payments section, where you’ll see an option to link your account with Stripe Express. This step is essential to receive your payouts.
2. Start the Stripe Express Setup Process
- Click Connect to Stripe or Set Up Stripe Express. You’ll be redirected to Stripe’s platform.
- Follow the prompts to either create a new Stripe Express account or link an existing one.
3. Enter Business and Banking Information
Stripe will ask for some key details to verify your account:
- Personal Identification: This includes information to verify your identity, such as your name, address, and date of birth.
- Business Information: If you’re operating as a business entity, provide your business name, type, and address.
- Bank Account Details: Add your bank account information to ensure payouts can be sent directly to your account. Double-check these details for accuracy to avoid delays in receiving funds.
4. Complete Stripe’s Verification Process
Stripe will run an identity and banking verification. This process may take some time, depending on the completeness of the information provided. During this verification:
- Payouts from Sales Are Held: Brikl will hold your payout in a Brikl holding account until your Stripe Express account is fully set up and verified.
- Order Processing Continues as Usual: You can still accept and fulfill orders while your Stripe account is pending setup.
5. Confirm Setup Completion
- Once Stripe has completed verification, you’ll receive a confirmation email from Stripe indicating your account is active.
- At this point, Brikl will automatically release held funds to your Stripe Express account based on the payout schedule.
6. Schedule Your Payouts
- Log in to your Stripe Express account anytime to view your balance. Payouts from your Stripe Express account to your bank account are scheduled by Brikl to take place automatically every day.
- Brikl’s standard payout schedule sends funds to your Stripe Express account on the 1st and 15th of each month, ensuring you get regular payments.
Remember to keep your bank account details updated in Stripe Express if they change. This will prevent disruptions in receiving your payouts.