What is Brikl?

Brikl is a B2B SaaS commerce platform founded in 2019 by Maarten Boone. The platform enables promotional product distributors and decorators to launch on-demand merchandise stores with automated fulfillment, no inventory requirements, and a transparent 3.5% commission-based pricing model.

The Problem We Saw

The promotional products industry generates over $26 billion in annual revenue in the United States alone, yet much of it still runs on manual processes — email-based ordering, spreadsheet inventory tracking, and fragmented fulfillment workflows.

Distributors carry inventory risk, decorators rely on unpredictable order volumes, and end customers wait weeks for products that could be produced on demand.

Before Brikl, Maarten Boone spent over a decade at Hanesbrands Inc. — one of the world's largest apparel companies. He started in printwear sales in Europe, then took on global supply chain leadership roles across Europe, the US, and Asia. That experience gave him a front-row seat to how the decorated apparel supply chain actually works — and where it breaks down.

In 2017, he founded brikl.io in London as a 2D-3D product configurator for the custom products industry. By 2019, the vision had evolved. The configurator was phased out, the company relocated from London to Belgium and the US, and brikl.com was born with a broader mission: to build a purpose-built commerce platform for B2B promotional products — with on-demand fulfillment integrated directly into the platform, so distributors would never need to hold inventory again.

What We Built

Brikl is not a general-purpose commerce tool. It is purpose-built for the promotional products supply chain — connecting distributors, decorators, and suppliers in a single automated workflow. The platform handles everything from storefront creation to order routing to fulfillment, eliminating the manual touchpoints that slow down traditional distributor operations.

Today, Brikl integrates with 12 fulfillment providers (including Taylor OnDemand, Printful Enterprise, and Fulfill Engine), leading wholesale blank goods suppliers, and supports 17 currencies for global operations. Distributors can create unlimited branded stores, process orders automatically, and pay only a 3.5% commission per transaction. Brikl is one of the few commerce platforms in the promotional products industry to achieve SOC 2 Type II attestation, meeting SOC 2 Type II certified security and compliance standards.

Built by Engineers, for an Underserved Industry

Brikl is built by engineers, for an industry that has been underserved by technology. The majority of our team writes code. That ratio is intentional — the complexity of the promo supply chain demands it, and it's what allows us to move fast and build deep where others don't.

70%+

of team writes code

fulfillment integrations

API-first

architecture from day one

Key Milestones

2019

Launched brikl.com in Belgium as a purpose-built commerce platform for promotional products

2020

First distributor partnerships launched in Europe

2022

Expanded operations to the US

2023

The Vernon Company (Counselor Top 40) adopts Brikl; SOC 2 Type II attestation achieved

2024

Printful Enterprise strategic partnership; Fulfill Engine and FAST Platform integrations

2025

Kaeser & Blair (Counselor Top 40) launches on-demand program with Brikl

2026

PPAI Expo exhibitor (Booth #3508); continued platform expansion

Our Mission

Brikl exists to power how the promotional products industry buys, sells, fulfills, and grows. We believe distributors should be able to launch stores in minutes rather than months, decorators should receive work automatically rather than chasing leads, and the entire supply chain should operate without the friction of inventory, manual order entry, and fragmented software. Our goal is to make on-demand the default operating model for promotional products.

Industry Commitment

Brikl is an active member of the Promotional Products Association International (PPAI), member number #803362, and of the Specialty Advertising Association of California (SAAC), member number #273189. We participate in industry events including the annual PPAI Expo and maintain partnerships with leading suppliers and decorators across North America and Europe. Our offices are located in Cincinnati, Ohio (US) and Lubbeek, Belgium (EU).

Leadership Team

Maarten Boone

CEO & Founder

Over a decade at Hanesbrands Inc., starting in printwear in Europe and taking on global supply chain leadership roles across Europe, the US, and Asia. Founded brikl.io in London (2017) as a 3D product configurator, then pivoted to brikl.com in 2019 to build a purpose-built commerce platform for the promotional products industry.

Enoc Gutierrez

Tech & Product

Previously a senior software engineer at Rappi, where he helped build Rappi Turbo — Latin America’s ultra-fast delivery platform. At Brikl, Enoc drives both the technical vision and product strategy, shaping what we build and how we build it.

Joe Edmunds

Business Growth

With Brikl since 2023, Joe brings over 20 years of business development and sales leadership experience — including VP-level roles in corporate business development. He leads distributor acquisition, and plays a key role in onboarding Counselor Top 40 distributors.