Innovation

The Sales Rep Revolution

The Sales Rep Revolution: Blending Technology With a Human Touch

4 min readIt’s no secret that the world of sales is evolving at a rapid pace. Technology is omnipresent, and the pressure on sales reps in the industry is increasing every day. Digital transformation is hailed as the savior of humanity and the harbinger of efficiencies, but let’s be real, is it really that great?  We’re taking […]

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AI marketing tools

AI Marketing Tools: Boosting Sales in the Promotional Products Industry

6 min readOur research has shown that promotional products industry is a little late to the technology game, and that’s okay. That’s why we exist and why we even designed a marketing package specific to your needs.  But now we’re going to get extra spicy and introduce you to how AI marketing tools can take your online

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How To Improve Management of Distribution Channels

4 min readDigital commerce is the future, which is pretty exciting news for custom and promotional businesses. There’s never a better time to reach new and prospective customers than right now.  But being a supplier to these companies doesn’t come without its fair share of headaches! If you’re wondering how to improve the management of distribution channels,

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Promostandards Hackathon: Behind The Scenes of The Adaptors

2 min readThe announcement of the PromoStandards hackathon, the first of its kind, caused excitement to ripple across the industry. “From the moment the event was announced, we knew we could win this thing!” Jason Reinhardt, Brikl’s CCO, reflects. “Not only do we have the most talented engineering team in the industry, but we also deal with

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Earth Day and You: A Better Way to Work

2 min readHave you ever tried to work while struggling to breathe? For the purpose of this discussion, imagine that scenario because, as we’ve found, it’s incredibly challenging!   Climate change is an overwhelming reality—one that’s hard to digest. So profound is its impact that philosopher Glenn Albrecht coined a new term, “Solastalgia,” to describe the homesickness

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How Shrinkflation Is Going To Change Your Business in 2022

4 min readAt the time of writing, we’re currently in the midst of earnings season. These are the months of the year during which most quarterly corporate earnings are released to the public, which has led analysts to look closer at the effects of inflation. And what they’ve found is astonishing. What is ‘shrinkflation’? Coined by British

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The Great Resignation (And What This Means For Your Custom Business)

5 min readThose who weren’t part of the great resignation wave of 2021 watched it from the outside with interest. As inflation continued to climb, supply chain challenges remained steadfast and businesses struggled to gain momentum in markets blighted by the pandemic, we watched people throw down their gloves, aprons, pens and paintbrushes in a collective, symbolic

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