Suz Pathmanathan

I'm an experienced copywriter with over 10 years' experience. Skilled in creative writing, SEO, marketing (digital and offline) and ad copy. Educated to Master's degree level.

Racing Towards The Future: Brikl Meets Louis Garneau

8 min readIn his farmhouse located very close to Garneau’s factory, Louis Garneau tends to his beehives. This picturesque piece of land situated near Quebec’s St. Lawrence River in Canada is Louis’ sanctuary. “Business is a hard game,” he comments. “We all need a place to relax and take stock of the little moments”. As he pulls

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How To Improve Management of Distribution Channels

4 min readDigital commerce is the future, which is pretty exciting news for custom and promotional businesses. There’s never a better time to reach new and prospective customers than right now.  But being a supplier to these companies doesn’t come without its fair share of headaches! If you’re wondering how to improve the management of distribution channels,

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Promostandards Hackathon: Behind The Scenes of The Adaptors

2 min readThe announcement of the PromoStandards hackathon, the first of its kind, caused excitement to ripple across the industry. “From the moment the event was announced, we knew we could win this thing!” Jason Reinhardt, Brikl’s CCO, reflects. “Not only do we have the most talented engineering team in the industry, but we also deal with

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More Than Just Technology: Brikl Meets CustomKit

5 min readhttps://www.youtube.com/watch?v=tdf5l57bLn0   With its pepper-brown and pastel houses flanked by shops, Riga’s long history as a trading center can’t always be seen in its Autumn-quiet bustle. But its commercial roots have made it a key economic and financial center of the Baltic states.    Next to its spirit of entrepreneurship is a sense of rebellion.

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How Digital Automation Can Make a More Sustainable Promotional Products Industry

6 min readIt’s not all about same-day delivery and oddly doe-eyed Zuckerberg VR avatars. Big tech is also embracing climate change tech in a big way. Brands like Meta, Amazon, Google, and Microsoft are all pledging their allegiance to the planet through ambitious net-zero goals, product development deals, investments, and partnerships. But What Does Climate Change Tech

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Understanding The What And How Of MicroStores

4 min readWhat is MicroStore Technology, and What Makes it So Special? Custom and promotional businesses exist in a complicated space where relationships, logistics, and traditional tools collide. Think Excel spreadsheets, email, and even, wait for it, phone calls to organize orders. These legacy tools are sinkholes where time and your will to live can often disappear.

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