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MicroStore
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There’s never a dull moment when you’re running a business! In truth, it can be quite overwhelming. As one of our merchants put it:
“As a coach, I spend around 20 hours a week just setting up a team store. I want to be able to set up stores without manually having to set up each and every product so that I can focus on coaching my team as opposed to doing administrative work”.
The time leakage is clear, but research has also found that heavy amounts of administrative work instead of the job you were hired to do (or would like to do) can contribute to low productivity, high turnover, burnout, and frustration. That’s why Brikl has made it possible to set up a team store, or a Brikl MicroStore, in under 15 minutes.
🏪 A team store can be set up in under 15 minutes
Set your stopwatch and create your store by starting with another as a template, or start from scratch. When starting with another as a template, you can copy a team store with a single click and carry over the products and collections you’d like to include. With one click, your customers can pull one or hundreds of products, including all variants and descriptions.
When starting from scratch, enter store information. Products, collections, variants and attributes can be added after.
Brikl’s platform also allows dealers to pre-populate products: Forget having to manually type and paste information. Be ready to sell and customize in seconds instead.
💸Fundraising can help you increase cart value and customer loyalty.
How do you feel about a brand when you see charitable donations being made to a good cause? To a lot of consumers, a company gifting a portion of its profits to a good cause elevates its standing as a brand in their eyes. According to Cone Cause Evolution Study:
- 85% of consumers have a more positive image of a product or company when it supports a charity they care about.
- 83% of Americans wish more of the products and services they use would support charities.
- 80% of Americans are likely to switch brands (equal in quality and price) to one that supports a charity.
And when it comes to cart value, buyers are more likely to spend 26% more, and retailers have 29% more deals when it comes to charitable donations.
Brikl has made it incredibly easy for your store to also benefit from the brand-bolstering advantages (and genuine good intent) that fundraising offers.
Simply create a new fundraising option to be able to assign internal information that can be used in reports, schedule fundraising to run to and from a certain date and time in the future and decide whether you want to donate a fixed amount or percentage of each sale to your chosen cause.
💱Brikl offers a unique multiple local currencies feature.
Brikl MicroStores support localized currencies: 70% of US consumers abandon their cart at checkout. Allowing customers to pay in local currencies can reduce this number by up to 50%.
Most e-commerce platforms use an exchange rate to automate the process of calculating local prices. In this way, you’re always offering your customers a fixed comparative price.
What's unique about a MicroStore is that it offers you the opportunity to set multiple local currencies: you can set your store to offer Euros and GBP (for example) as calculations that you enter directly. This means Brikl's multiple local currency calculations are no longer using an exchange rate.
This feature allows you to price your products more competitively or increase prices to match the affordability of your demographic.
Brikl’s plug-and-play functionality allows you to provide your dealers with a platform to instantly increase sales volume exponentially.
Brikl's powerful automation isn’t just great for you when it comes to simplifying your daily workload. It’s not just optimal in the way that it saves you, on average, 50-70% of time versus how you previously worked. Brikl's platform fully integrates into your existing logistics, operations and sales software to accelerate your growth. This allows you to service both B2C and B2B customers all from one intuitive, bespoke, next-generation platform. It doesn’t get much better than that. But there’s more!
📝Brikl’s TaxJar integration provides precise, location-specific sales tax rates and calculations.
As a merchant, providing your customers localized tax transparency creates an enhanced experience. It can also provide safeguards for your business by minimizing abandoned carts through more precise pricing.
💰For total flexibility your customers appreciate at checkout, Brikl offers purchase order payments.
Your customers may want to buy now, pay later. In these cases, purchase orders are an effective and Brikl-supported solution. A purchase order is a contractual agreement between a buyer and yourself indicating the number of items they've ordered and agreed pricing that will be honored.
After the goods have been received, the buyer will settle up via an invoice. Although Brikl supports this form of payment, it is not liable for it, as often these payments are taken off platform. But the option is a great one for the perceived flexibility your store offers.
📃Brikl's customer communication panel is an innovative feature that allows you to streamline the way you sell.
Replace running reports with live links for all your data at your fingertips, see your orders and other backend data broken down in real-time, and see how Brikl's analytics act as a single source of truth for your company. What’s more, you can add customers to collaborate, send reminders and information to store members seamlessly.
👀Add a blog to your team store to feed hyper-relevant content to your customers.
Did you know that 92% of content marketers use blogs as an integral part of their content strategy? For businesses, the stakes are high when it comes to educating customers and leading them to a purchase decision. In fact, it's estimated 77% of internet users in the US spend triple the time on reading blogs than on email. A blog that's well optimized for search can also ensure that you're directing relevant traffic to your site.
MicroStores have the unique advantage of ensuring a hyper relevant customer journey through curated products and collections designed specifically to meet the needs of the user. Adding compelling and engaging content to this equation can be a dynamite combination that enhances the user's experience.
Adding a blog to your Brikl team store is as easy as creating a new content page. Read our guide on how to set this up here.
👬Brikl allows you to fully integrate your supply lines for enhanced transparency and streamlined operations to collate and track all orders effortlessly.
A common challenge for custom and promotional businesses is the inability to wholly align with what supplier activity. With our live inventory feature, you can benefit from supplier integration that allows you to pull product data including images, variants, product descriptions as well as inventory.
This greatly boosts the customer experience you're now able to provide, as customers will only be able to purchase items that are in stock.
📢 More great live inventory features will be rolling out soon.
📈You can grow your business exponentially just using Brikl’s team store technology.
By consulting with our highly skilled team of Brikl experts, our merchants are making the most of their team stores. Here are just some of their results:
- 40-50 hours a week saved during peak season processing orders 10-12 hours saved on processing a single group order.
- 150% increase in sales in the first year of using Brikl.
- 400 hours saved per year, per employee.
Are you ready to see how Brikl's MicroStores or team stores can empower and grow your business? One conversation is all it takes.
Image source: Glazestock. Illustrators: Vivek, Ivan, Pawel.
