Strategies, trends, and practical guides for promotional product distributors and decorators.
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2026-07-30 · By Maarten Boone
PPAI is moving the industry's language from 'promotional products' to 'branded merchandise,' and a 15,000-member Facebook group has already renamed itself to match. Here's what's changing — and why the word fits.
Read article2026-07-16
Buyers search for 'branded merch.' The industry sells 'promotional products.' That gap in language is quietly deciding who gets found — here's how to speak the buyer's term without losing the trade's.
2026-07-15
Business card programs have always been a separate, manual exercise. Now you can add personalized, on-demand business cards to the same store your clients already use for apparel and hard goods.
2026-07-14
Your audience already wants to represent you. A branded merch store turns that into revenue — with no inventory, your own margin on every sale, and coupons to launch the drop.
2026-07-11
A merch fundraiser can raise a set dollar amount per item — or a percentage of the price that scales with every sale. Here's when to use each, and how to run a drive that funds itself on demand.
2026-07-09
Big organizations don't need one giant merch store — they need many small ones that stay on brand. Sub-organizations give every department its own store while central admins keep control.
2026-07-08
A coupon code is more than a discount — it's a reason to buy now. Here's how to use percentage and fixed-amount coupons to launch drops, reward audiences, and clear seasonal merch.
2026-06-02
Brikl launches its Printful Enterprise integration — 1,000+ on-demand products across apparel, drinkware, home goods, pet products, stationery, and more, now available directly inside every Brikl-powered distributor store.
2026-05-31
Most companies run branded swag through a combination of bulk orders, agency drops, and ad-hoc requests. A permanent branded store changes all of that — here's how corporate teams are using Brikl.
2026-05-31
Most gyms carry boxes of unsold shirts in the back room. Here's how fitness studios are switching to on-demand branded stores where members order what they want, when they want it.
2026-05-31
Most nonprofits run merch campaigns that open, close, and disappear. Here's how to run an always-on branded store that funds your mission without touching inventory.
2026-05-31
Sports clubs have been running kit orders through spreadsheets and bulk orders for years. Here's how clubs are switching to on-demand stores where every player orders their own size.
2026-05-29
Most schools manage their spirit wear, athletic uniforms, PTA fundraisers, and faculty stores through a combination of spreadsheets, bulk orders, and separate vendors. There's a better way.
2026-05-05
Team stores, corporate programs, and school spirit shops all share one need: every item should feel like it belongs to the person wearing it. Without built-in personalization, distributors lose hours to spreadsheets, typos, and re-keyed orders. Here's why personalization belongs inside the product, not in an inbox.
2026-04-28
The marketplace grew from 3,799 to 4,677 products between January and April 2026 — adding a new fulfillment partner and significant depth across apparel, drinkware, and tech.
2026-04-28
From American Apparel jersey tees to Cap America beanies, Bayside hooded sweatshirts to SOCCO crew socks — the Brikl marketplace carries an explicitly USA-made shelf you can curate for clients who require it.
2026-04-28
From blank page to live, branded storefront in roughly 22 minutes — without inventory, without bulk minimums, and without writing a single line of code.
2026-04-27
From organic cotton to recycled polyester to bamboo and hemp — the Brikl marketplace carries sustainable products across four distinct categories. Here's how to recognise them and build a curated shelf for your clients.
2026-04-22
Order emails, artwork ping-pong, blank sourcing, invoicing, and sales tax — here's what goes away when you move to Brikl.
2026-04-22
Most distributors hit a ceiling — not because they run out of clients, but because every new store adds more admin. Here's how to break the linear scaling trap.
2026-04-13
Print and promo have been separate industries for over a century. Mixed stores — where a client orders apparel, print products, and hard goods from one storefront — are changing that.
2026-04-13
The industry equates on-demand with no minimums. But the real breakthrough is end-to-end automation — and the minimum of 1 is just a byproduct.
2026-03-22
A checklist of the capabilities that separate real on-demand store platforms from adapted e-commerce tools — based on what promotional product distributors actually need.
2026-03-20
A transparent breakdown of what it actually costs to sell promotional products on-demand — with real numbers, real fees, and real profit margins.
2026-03-18
Print on demand lets distributors sell custom products without holding inventory. Here's how the model works and why it's reshaping the promo industry.
2026-03-15
Most company stores fail because they're treated as catalogs, not experiences. Here are the practices that drive repeat purchases.
2026-03-10
Everything promotional product distributors need to know about building, managing, and scaling B2B merchandise programs for corporate clients.
2026-03-05
A technical comparison of the six most common decoration methods in promotional products — when to use each and how they affect cost, quality, and turnaround.
2026-02-28
A step-by-step breakdown of the on-demand fulfillment process — from order placement to delivery — and why it's replacing traditional inventory models.
2026-01-20
Key takeaways from PPAI Expo 2026 in Las Vegas — on-demand adoption is accelerating faster than anyone expected.
2024-04-15
Single-piece orders are where distributors lose money — sourcing, decoration, and shipping costs eat the margin. Here's how an on-demand network changes the unit economics.
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