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Use Case: Brikl's Solution
for Screen Printers and Distributors
SnapMe Creative and Tommy's Tees have partnered with Brikl to launch an innovative platform designed specifically for screen printers and distributors who want to sell custom apparel effortlessly. In the traditional model, distributors acted as salespeople while relying on a network of decorators to fulfill orders. Now, with Brikl, decorators can source products directly from manufacturers and build curated catalogs that can be shared seamlessly within the platform.
Distributors can then add their own mark-ups to these catalogs and sell them directly to their clients—eliminating the manual steps of price adjustments, order tracking, and moving products between suppliers and decorators. All orders flow directly to the decorator, who then ships them straight to the end user on behalf of the distributor.
Specifically for screen printing, screen printers have always faced challenges with vector imagery versus pixel-based imagery, largely due to a lack of education and understanding on the end-user’s side. The Brikl platform bridges this gap by allowing end-users to upload PNG or JPG images and, through its intuitive design tool, quickly configure the number of colors they want. The platform instantly provides a new, color-separated image based on the chosen color count—expediting cost estimations and giving the end-user a clear visual of what they’ll receive.
The platform also allows for the unlimited creation of micro-sites or team stores, giving decorators and distributors the flexibility to launch as many branded stores as needed. With the additional charge feature, decorators and distributors can easily create micro-sites for fundraisers, schools, sports teams, or corporate events—streamlining the process and unlocking new growth opportunities.
This all-in-one solution closes every gap that has long challenged the promotional product industry, delivering a truly seamless, end-to-end process for sourcing, selling, and fulfilling custom merchandise—no matter the size or scope of the project.
As an advertising and marketing agency, we pride ourselves on being a one-stop shop for all things marketing for our clients. This means we’re constantly sourcing a wide range of promotional products from vendors around the world. However, screen printing has always been a particularly complex process. From determining which garment style the client wants, to managing artwork color counts, imprint locations, and garment sizes (including adult and youth variations), the variable data can quickly become overwhelming.
To make matters even more challenging, once an order is finalized and sent to the decorator, it’s common to discover that the selected garment color is out of stock. This forces the entire order to be reworked with the client—a frustrating and time-consuming loop.
The Brikl platform solves these challenges by integrating seamlessly from manufacturer to decorator. It includes real-time costs and inventory from the manufacturers, which decorators then incorporate into their catalogs. These catalogs can be shared with distributors, who in turn set their own pricing on top of the decorators’—all within a single, real-time inventory and pricing system.
When an end-user places an order, it goes directly to the decorator, who immediately begins production. The order is then blind-shipped to the end-user on behalf of the distributor, and payment is collected upfront when the purchase is made. This ensures a streamlined, efficient process from start to finish.
The Brikl platform truly represents the best solution on the market for the promotional products and fundraising industries—filling in the gaps where traditional systems still fall short.
— JOSH CARROLL
PARTNER, CREATIVE DIRECTOR
SNAPME CREATIVE