How Brikl Works
Distributors build stores for their clients. Employees, parents, and members shop. Decorators produce and ship. All connected and automated on one platform.
Four roles, one platform
Brikl connects the full chain — from the distributor who builds the store, to the organization that needs it, to the people who shop it, to the decorator who fulfills it.
Distributor
Builds the store, selects products, sets pricing and markup
Client
The company, school, team, or organization that needs branded merchandise
End Customer
The employee, parent, or member who shops the store and places an order
Decorator
Produces, decorates, and ships the product directly to the end customer
Step 01
Browse Products
Explore 7,500+ products from 180+ wholesale brands in Brikl’s supplier marketplace. Apparel, headwear, drinkware, bags, hard goods — all available as eaches with no minimums.
Step 02
Build Your Store
Create a branded storefront in minutes. Add your client’s logo, select products, apply decoration, and set your retail pricing. Share the store link and you’re live.
Step 03
Customers Order
End customers visit the store, choose products, personalize with names and numbers, preview 3D mockups, and check out. No order forms, no spreadsheets.
Step 04
Automatic Fulfillment
Each order routes automatically to the right decorator based on product type and decoration method. Produced, decorated, and shipped directly to the end customer.
7,500+
Products
180+
Wholesale brands
12
Fulfillment partners
3.5%
Per transaction
Find your role
Brikl works differently depending on who you are. Find the path that fits you.
Distributors
Build unlimited on-demand stores for your clients. Access wholesale pricing, set your markup, and automate fulfillment. Pay 3.5% per transaction — no subscription.
How it works for distributors→Decorators
Join Brikl’s fulfillment network and receive automated production orders from distributors. Register your equipment and get matched to jobs.
How it works for decorators→Corporate Buyers
Work with a distributor to launch a branded company store for employees, clients, or franchisees. On-demand production means no inventory and no minimums.
How it works for corporate buyers→Teams & Schools
Get custom spiritwear, uniforms, and fan gear through an on-demand store. Parents and players order directly — no pre-season bulk ordering.
How it works for teams→Want the high-level view?
The platform for the promotional products industry
Read our platform overview — how Brikl combines online stores, a curated marketplace of decorated SKUs, and on-demand fulfillment in one platform for distributors, suppliers, and corporate buyers.
Frequently asked questions
What is Brikl?
Brikl is a B2B e-commerce platform that connects promotional product distributors with decorators and end customers. Distributors build branded online stores, end customers shop and order, and decorators produce and ship — all automated through one platform.
Who is Brikl for?
Distributors use Brikl to build and manage on-demand stores for their clients. Decorators join the fulfillment network to receive production orders. And organizations — companies, schools, teams, franchises — get branded merchandise stores without managing inventory or production.
How much does Brikl cost?
Brikl charges 3.5% per transaction on the Launch plan. There is no monthly subscription, no setup fee, and no per-store charge. You only pay when you make a sale. A Scale plan is available for high-volume distributors.
What happens when someone places an order?
The order is automatically routed to the appropriate decorator in Brikl’s fulfillment network based on product type and decoration method. The decorator produces the item and ships it directly to the end customer. The distributor tracks everything from their dashboard.
Do I need to hold inventory?
No. Every product is produced on demand. When an end customer places an order, it’s manufactured and shipped by a fulfillment partner. You never purchase, store, or ship inventory.
How many products are available?
Brikl’s marketplace offers 7,500+ products from 180+ wholesale brands across 12 fulfillment partners. Categories include apparel, headwear, drinkware, bags, hard goods, and promotional items.
Start selling in minutes — no credit card required
Launch your first on-demand store today.