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How Brikl Works

Distributors build stores for their clients. Employees, parents, and members shop. Decorators produce and ship. All connected and automated on one platform.

Four roles, one platform

Brikl connects the full chain — from the distributor who builds the store, to the organization that needs it, to the people who shop it, to the decorator who fulfills it.

Distributor

Builds the store, selects products, sets pricing and markup

Client

The company, school, team, or organization that needs branded merchandise

End Customer

The employee, parent, or member who shops the store and places an order

Decorator

Produces, decorates, and ships the product directly to the end customer

Step 01

Browse Products

Explore 8,000+ products from 190+ wholesale brands in Brikl’s supplier marketplace. Apparel, headwear, drinkware, bags, hard goods — all available as eaches with no minimums.

Brikl supplier marketplace showing decorated apparel and promotional products
Step 02

Build Your Store

Create a branded storefront in minutes. Add your client’s logo, select products, apply decoration, and set your retail pricing. Share the store link and you’re live.

Brikl store template selection with pre-built storefront themes
Step 03

Customers Order

End customers visit the store, choose products, personalize with names and numbers, preview 3D mockups, and check out. No order forms, no spreadsheets.

End customer personalizing a cap with logo placement in Brikl store
Step 04

Automatic Fulfillment

Each order routes automatically to the right decorator based on product type and decoration method. Produced, decorated, and shipped directly to the end customer.

Brikl dashboard showing order tracking and fulfillment status

8,000+

Products

190+

Wholesale brands

12

Fulfillment partners

3.5%

Per transaction

Want the high-level view?

The platform for the promotional products industry

Read our platform overview — how Brikl combines online stores, a curated marketplace of decorated SKUs, and on-demand fulfillment in one platform for distributors, suppliers, and corporate buyers.

Frequently asked questions

What is Brikl?
Brikl is a B2B e-commerce platform that connects promotional product distributors with decorators and end customers. Distributors build branded online stores, end customers shop and order, and decorators produce and ship — all automated through one platform.
Who is Brikl for?
Distributors use Brikl to build and manage on-demand stores for their clients, and decorators join the fulfillment network to receive production orders. Organizations and creators — companies, schools, clubs, gyms, nonprofits, and influencers — can also use Brikl directly: build your own store self-serve, or have a trusted distributor partner run it for you. Either way, no inventory or production to manage.
How much does Brikl cost?
Brikl charges 3.5% per transaction on the Launch plan. There is no monthly subscription, no setup fee, and no per-store charge — you only pay when you make a sale. An Enterprise plan with custom pricing is available for businesses that need their own payment gateway, tax software, and supplier relationships.
What happens when someone places an order?
The order is automatically routed to the appropriate decorator in Brikl’s fulfillment network based on product type and decoration method. The decorator produces the item and ships it directly to the end customer. The distributor tracks everything from their dashboard.
Do I need to hold inventory?
No. Every product is produced on demand. When an end customer places an order, it’s manufactured and shipped by a fulfillment partner. You never purchase, store, or ship inventory.
How many products are available?
Brikl’s marketplace offers 8,000+ products from 190+ wholesale brands across 12 fulfillment partners. Categories include apparel, headwear, drinkware, bags, hard goods, and promotional items.

Start selling in minutes — no credit card required

Launch your first on-demand store today.