What's New in the Brikl Marketplace: January → April 2026

When we published the January marketplace snapshot, the Brikl on-demand network carried 3,799 decorated products across 14 categories. Three months later, that number is 4,677 — a +23% increase in the live catalog.

Here's what changed, where the growth came from, and what it unlocks for distributors building stores today.

The headline numbers

The catalog grew by close to 900 net products — most of that depth-not-breadth: more colorways, more sizes, more complementary styles inside categories that were already there. But there are two structural changes worth calling out.

A new fulfillment partner: Printify

The biggest structural change since January is that Printify joined the network. Printify operates a global print-on-demand fulfillment ecosystem with hundreds of decorators across the US, EU, UK, and Australia — known for fast turnaround on apparel, drinkware, accessories, and home goods.

For distributors, that means:

• More routing options. When an order needs a specific decoration method or shipping zone, the platform now has another partner to route to.
• A different product mix. Printify's strengths are in lifestyle and home items — ceramic mugs, sherpa blankets, journals, pet products — that complement the apparel-heavy core of the rest of the network.
• Closer parity with global distributors. Distributors with international clients can now offer Printify-fulfilled SKUs alongside Printful.

We've added a curated selection of Printify's top SKUs to the marketplace, with more rolling in monthly.

Where the existing categories grew

Beyond the new partner, several existing categories saw meaningful expansion:

A few patterns worth calling out:

T-Shirts & Tops nearly doubled. Most of this is depth — additional colorways, sizing extensions, and complementary fits across brands you already know (Port & Company, Bella + Canvas, Next Level, Comfort Colors, Carhartt, Nike).

Drinkware grew 2×. New stainless-steel bottles, ceramic mugs, glassware, and insulated tumblers across multiple partners.

Tech & Electronics grew 5×. New powerbanks, headphones, earbuds, speakers, and charging accessories — more "executive gift" category coverage than was previously possible.

Polos & Button-ups, Bottoms, and Hoodies each saw notable additions — rounding out the workwear and corporate-uniform side of the catalog.

What this means for distributors

The practical effect of three months of catalog expansion is that distributors can build deeper, more varied stores without leaving the platform.

Three months ago, a corporate gifting program might have needed an apparel store on Brikl plus a separate sourcing thread for the executive-gift tech items, plus a different vendor for the drinkware. Today, more of that lives in the same marketplace, with the same routing, the same Merchant of Record, and the same per-order economics.

That's the version of "on-demand" that actually matches what corporate buyers expect — one storefront, more categories, no special-order phone calls.

What's next

The catalog will keep growing. We're actively onboarding additional fulfillment partners through 2026, and the existing partners are expanding their decorated-SKU lists every month.

If there's a category, brand, or fulfillment partner you want represented in the marketplace, tell us — partner additions are driven heavily by distributor demand.

And if you haven't browsed the marketplace recently: log in. There's a noticeably different shape to it than there was at the start of the year.

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