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Launch — 3.5% per transaction

Grow without upfront cost. Brikl earns nothing until an order exists.

  • Zero setup fees
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  • Built-in marketplace
  • Automated fulfillment
  • Brikl as Merchant of Record
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Conferences, conventions & festivals

Event merch that outlasts the weekend.

Last updated:

Brikl runs on-demand merch stores for conferences, conventions, fairs and festivals. Attendees and fans order this year's gear online before or after the event, each item is made per order and shipped to them, and you keep the margin. You carry no stock to the venue, and no dated boxes back from it.

Start free — no credit cardSee a live store →

What your store looks like

A branded storefront on your own web address, live in ten seconds with Turbo Store. Your logo, your colors, your products — and every order produced on demand and shipped to the buyer.

See live store examples →

Sound familiar?

Merch only sells on site.

If someone didn't reach the table on Saturday, or couldn't come at all, you lost that sale.

Dated stock comes home with you.

The year is printed on the shirt, so leftovers have no value next time.

The merch link goes nowhere.

A store left over from last year, or a link to a closed page, sits on your website between events.

Staff shirts add another order.

Crew and volunteer shirts need their own sizes, their own deadline and their own pile of boxes.

What you sell

Picks from Brikl’s marketplace of 8,000+ decorated products — all produced on demand.

This year's teeHoodiesCrew & volunteer shirtsTotesHeadwearDrinkware

Browse the catalog →

How they order

Attendees follow a link from their ticket email or the event site, pick a size and check out. Each order is made on demand and shipped to their home, so nobody has to carry a tote through the event or queue at a merch table.

Image placeholder · 586:1075The store's bag on a phone: three items with their size and options, the total and the checkout buttonPhone capture, the store's bag
Image placeholder · 587:853Turbo Store building this segment's storeDashboard capture, Turbo Store

Setting it up

  1. Add the event's identity.

    Upload the logo and this year's artwork. Brikl prepares it for decoration across the products you choose.

  2. Build this year's lineup.

    Add the edition tee, hoodies and evergreen pieces. Keep past years up as an archive, or take them down.

  3. Set up the crew.

    Add crew and volunteer shirts and give each person a single-use coupon, so they choose their own size and you cover the cost.

  4. Link it from every ticket email.

    Add the store to your confirmation, pre-event and post-event emails, and to the event's website navigation.

When people order

  1. Tickets on sale.

    Offer the edition's gear with the ticket confirmation. Order before the event, with 7-10 business days to door.

  2. Lead-up.

    Attendees can get their gear ahead of time, and wear it there. Crew shirts should be ordered with enough time to arrive.

  3. During the event.

    Put a QR code on signage, so people can order on their phone. Their shirt goes home separately, with nothing to carry.

  4. After the event.

    The post-event email is when attendees are most likely to want a keepsake. Add it, and sell for as long as interest lasts.

What the event earns on a tee

The event earns on every tee and has no stock to transport, store or write off. The rest of the price covers the product, its decoration and delivery to the attendee.

3.5% per transaction. Nothing else.

No platform setup fee, no subscription, no inventory. You only pay when you make a sale.

See full pricing →

Sticker prices here are illustrative. The organizer sets its own. The 3.5% is Brikl's actual fee.

Edition tee listed at
$32.00
Margin to the event
$9.00
Brikl's fee (3.5%)
$1.12

Before you open a store

Pop-up stores

Open a store around one event, and let it close by itself.

Read the guide →

Coupons

Give crew and speakers a code to choose their own shirt.

Read the guide →

Order windows vs always-on

Whether to sell around the event, or all year.

Read the guide →

Turbo Store

Get a store up quickly once this year's artwork is final.

Read the guide →

Frequently asked questions

How can an event sell merch without bringing stock to the venue?
On Brikl, the event lists its merch in an online store. Attendees order before, during or after the event, and each item is made per order and shipped to them. You bring a QR code, not cartons.
Can we hand out merch at registration or the merch table?
Not from a standard Brikl store. Orders ship individually to the buyer's address in 7-10 business days. If you need boxes of stock in hand at the venue, that remains a bulk order, and the store handles everything else around it.
Can attendees order after the event ends?
Yes. The store stays open for as long as you want, and post-event emails are a good place to link it. You can also close it after a set time, using a pop-up store.
How do we give shirts to crew and speakers?
Issue a single-use coupon to each person, or a reusable gift card to a team lead. They choose their size at checkout, and the shirt ships to their home, so order well before the event.
We run several events. Do they each need an account?
No. One account can hold unlimited stores, free to open, so you can have one for each event or edition.
Can sponsors appear on the merch?
Yes. Add sponsor logos to the design. Because nothing is printed ahead of time, you can update them until the store launches and after it, if a sponsor changes.
Can I sell merch for a music act or a licensed franchise?
Only with the rights holder's permission. Your event's own branding is yours to use, but artists, characters and other third-party marks need permission before they go on merch.
What does it cost?
The store is free to open. Brikl takes 3.5% of the selling price including shipping and excluding tax, and Stripe charges card processing of 2.9% + $0.30 on the checkout total.
What if an attendee orders the wrong size?
Items are made to order, so they can't be returned for size, color or a change of mind. Damaged or defective items are replaced if reported within 15 days with a photo.

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