Podcasters
Merch your listeners can buy from the show notes.
Last updated:
Brikl runs on-demand merch stores for podcasters. Listeners order tees, hoodies and mugs from a link in your show notes, each item is made per order and shipped to them, and you set your own margin. You don't buy stock, guess sizes or pack orders between episodes.
What your store looks like
A branded storefront on your own web address, live in ten seconds with Turbo Store. Your logo, your colors, your products — and every order produced on demand and shipped to the buyer.
See live store examples →Sound familiar?
Listeners keep asking for a shirt.
You'd love to sell one, but you don't know how many to order or in which sizes.
The inside joke has a short life.
By the time a bulk order arrives, the show has moved on.
Recording leaves no time for packing.
Every hour spent at the post office is an hour not spent on the next episode.
Your income depends on ad reads.
Merch could add another source, but not if it means tying up cash in boxes.
What you sell
Picks from Brikl’s marketplace of 8,000+ decorated products — all produced on demand.
How they order
Listeners follow the link from your show notes or newsletter, pick a design and a size, and check out. Each item is made for that order and shipped to them, so you never touch a box.
Setting it up
Add your show art.
Upload your logo or cover art once. Brikl prepares it for decoration across the products you choose.
Pick your first products.
Start with a tee, a hoodie and a mug. Nothing is made until a listener orders, so adding a product costs nothing.
Set your prices.
Choose what each item sells for, and keep the margin you build in.
Say it on the show.
Put the link in your show notes, newsletter and social bios, then mention it in the next episode.
When people order
Launch episode.
Announce the store on air. Listeners buy while they're still hearing about it.
Inside jokes.
Turn a running bit into a design this week, and take it down when the joke has run its course.
Milestones.
Mark an anniversary or a 100th episode with a limited design, with no minimum to reach.
The holidays.
Tell listeners to order early. With 7-10 business days to door, an order-by date helps gifts arrive on time.
What you earn on a hoodie
You keep your margin on each hoodie and carry no stock when a design runs its course. The rest of the price covers the product, its decoration and delivery to the listener.
3.5% per transaction. Nothing else.
No platform setup fee, no subscription, no inventory. You only pay when you make a sale.
See full pricing →Sticker prices here are illustrative. You set your own. The 3.5% is Brikl's actual fee.
- Show hoodie listed at
- $48.00
- Margin to the show
- $12.00
- Brikl's fee (3.5%)
- $1.68
Before you open a store
Creators & influencers
The same setup for audiences on video and social.
Read the guide →Pop-up stores
A limited run for one episode or one milestone.
Read the guide →Order windows vs always-on
When a limited drop helps, and when to leave the store open.
Read the guide →Turbo Store
Get a store up between recording sessions.
Read the guide →Frequently asked questions
How do podcasters sell merch without inventory?
How many listeners do I need?
How much do I make?
Can I sell a design for just a few weeks?
Can I run a store for each show?
Can I use a guest's name or a sponsor's logo?
How long do orders take?
What if a listener orders the wrong size?
Open your store — start free
No credit card. Live in ten seconds with Turbo Store.