Case Study
Global Auto Dealership Group: Bulk Orders and Individual Merch from One Platform
How a global, multi-brand dealership group eliminated inventory risk while handling both bulk seasonal orders and year-round individual ordering — a pattern also used by hotel chains like Marriott.
14+
Dealership Stores
5-9x/yr
Bulk Orders
70-240
Units per Bulk Order
3 Brands
Subaru, Toyota, VW
Company Profile
Company
Global Auto Dealership Group (name withheld)
Industry
Automotive Retail (Global)
Use Case
Hybrid Bulk + Individual Ordering Across Multiple Brands
Brikl Plan
Launch (Full Service)
The Challenge
A distributor manages branded merchandise for a global auto dealership group spanning multiple brands — 14 Subaru stores, plus Toyota and Volkswagen dealerships. The dealerships need two things simultaneously:
- Bulk seasonal orders (70-240 units at a time, 5 to 9 times per year) for events, new model launches, and team uniforms
- Individual employee orderingyear-round — a sales rep who wants a branded polo shouldn't have to wait for the next bulk order
Traditionally, bulk ordering meant the distributor purchasing blanks upfront, sending them to a decorator, managing leftover sizes nobody needed, and absorbing spoilage. Individual orders between bulk cycles were impractical. This same challenge exists across many industries — hotel chains like Marriott run the same pattern, ordering 5 to 9 times per year with quantities ranging from 70 to 240 units per order.
The Solution
Bulk Ordering
Coupon-Based Discounting
The dealership manager receives a discount coupon code. When placing the seasonal bulk order (70-240 units), they apply the coupon for better per-unit pricing. The order still processes on-demand — every item is produced individually and shipped directly. This coupon-driven company store pattern is what the top selling stores from top distributors on the Brikl platform have in common.
- ✓No purchasing blanks upfront
- ✓No leftover sizes or spoilage
- ✓Every item produced to order regardless of quantity
- ✓Coupon replaces traditional PO workflow
Individual Ordering
Year-Round Access
Between bulk cycles, employees access the same store and order branded merchandise as eaches — one polo, one jacket, whatever they need. No minimums, no waiting.
- ✓Same store for both bulk and individual orders
- ✓No order minimums for individual purchases
- ✓Employees order whenever they need — no waiting
- ✓All brands managed from one dashboard with sub-organizations
A Pattern That Works Across Industries
The hybrid bulk + individual ordering model isn't unique to auto dealerships. The same coupon-driven company store pattern powers top-performing stores across the Brikl platform:
🚗 Auto Dealerships
14+ stores, 3 brands, bulk seasonal orders of 70-240 units plus year-round individual ordering.
🏨 Hotel Chains
Brands like Marriott follow the same pattern — ordering 5-9 times per year with quantities of 70-240 units per order cycle.
🏢 Multi-Location Enterprises
Any organization with multiple locations, seasonal demand spikes, and year-round uniform needs benefits from this model.
The Results
14+ Stores, One Platform
All dealership stores running on a single platform across Subaru, Toyota, and Volkswagen brands — managed from one dashboard.
Zero Inventory Risk
5-9 bulk orders per year processed without upfront inventory investment. Zero leftover sizes, zero spoilage, zero surplus.
Dual Ordering Mode
Employees order individually year-round between bulk cycles. Coupon system replaces traditional PO workflow — simpler for everyone.
Key Takeaways
Risk-Free Bulk Ordering
On-demand fulfillment makes bulk ordering risk-free — no more buying blanks upfront or absorbing spoilage costs, even at 240 units per order.
Top Stores Are Coupon-Driven
The top selling stores from top distributors on the Brikl platform are all coupon-driven company stores — this model consistently outperforms.
One Store, Two Modes
The same store handles both bulk and individual ordering, eliminating the need for separate workflows or systems.
Cross-Industry Pattern
Auto dealerships, hotel chains, and multi-location enterprises all benefit from the same hybrid ordering pattern — proving it scales across industries.
Ready to simplify multi-brand merch management?
See how Brikl can handle bulk and individual ordering from a single on-demand platform — with zero inventory risk.