Multi-Location Franchise: Centralized Merchandise for 120 Locations
A promotional products distributor built a centralized merchandise program for a 120-location franchise — enforcing brand compliance, cutting rogue purchasing by 90%, and generating $180K in annual recurring revenue.
The Challenge
The franchise had a persistent brand compliance problem. Individual location managers were ordering merchandise from local vendors using inconsistent logos, incorrect brand colors, and unapproved products. The corporate marketing team had no visibility into what was being ordered — and no mechanism to enforce standards across 120 locations.
The distributor's task: build a single ordering portal where every location could purchase approved merchandise with locked-in branding, while giving corporate real-time visibility into spending and compliance.
The Solution
The distributor built a centralized Brikl-powered store with pre-approved products, locked decoration specifications, and location-based access controls. Each franchise location received login credentials to the store and could only order from the approved catalog.
The product catalog included 40 items across five categories: staff uniforms, promotional giveaways, signage, event materials, and seasonal items. Every product had pre-configured artwork with the franchise's exact logo files, PMS colors, and placement specifications.
All orders were fulfilled on demand through Brikl's network. No inventory was held centrally. Products were decorated and shipped directly to each franchise location within 7-10 business days.
The Results
| Rogue purchasing | Reduced by 90% within 6 months |
| Brand compliance | 100% — all orders use approved artwork |
| Annual program revenue | $180,000 in distributor revenue |
| Average order value | $125 per location order |
| Reorder rate | 68% of locations reorder within 90 days |
| Inventory investment | $0 — fully on-demand fulfillment |
Key Takeaway
Centralized merchandise programs solve the brand compliance problem that plagues multi-location businesses. By using Brikl's on-demand platform, the distributor created a self-service channel that generated $180K in recurring annual revenue — while giving the franchise's marketing team complete control over what gets ordered and how it looks.