Surf Nation: One Landing Page, Dozens of Team Stores

The Challenge

Surf Nation is a soccer club with chapters across multiple locations. Each chapter needs its own branded merchandise — unique logos, different product selections, location-specific messaging. But parents and players need one simple starting point to find their chapter's store, not a scattered list of URLs.

Managing separate stores for each chapter traditionally meant duplicating effort: setting up each store individually, managing inventory for each, and hoping parents could find the right link.

The Solution

One Entry PointMulti-Store Landing Page

Using Brikl's multi-store landing page template, Surf Nation created a single branded entry point where all chapters are listed. Each chapter has its own individual store behind the landing page:

• Unique product catalogs per location
• Chapter-specific logos and branding
• Location-specific messaging and contact information
• Shared cart — parents shopping across chapters check out once

Distributor EfficiencyCatalog Duplication

For the distributor, the catalog duplication feature saved significant setup time. A core set of spiritware items was built once and duplicated across all chapter stores, then customized with each chapter's logos.

• Build once, duplicate across all stores
• Customize logos per chapter after duplication
• On-demand fulfillment — zero pre-season inventory
• No leftover inventory at end of season

The Results

Single Entry Point

One branded landing page for all chapters — no more lost URLs or confused parents searching for the right store.

Faster Store Setup

Catalog duplication reduced store build time significantly — each chapter gets a fully customized store without building from scratch.

Zero Inventory Risk

On-demand fulfillment means zero pre-season inventory risk and no leftover merchandise at end of season.

Key Takeaways

Multi-Store Landing Pages

Ideal for franchise, league, and multi-chapter organizations that need a single branded entry point for multiple stores.

Catalog Duplication Saves Time

Building a core catalog once and duplicating it dramatically reduces setup time for similar stores across locations.

Shared Cart, Better UX

A shared cart across sub-stores improves the shopper experience — families with kids in different chapters check out once.

No Leftover Inventory

On-demand production eliminates the leftover inventory problem that plagues seasonal sports merchandise programs.

This case study will be expanded with additional performance data.