Case Study
How a multi-location youth soccer club gives every chapter its own branded merch store — from a single entry point.
Multiple
Chapters / Locations
1
Shared Landing Page
Unique
Catalogs per Location
Shared
Cart Across All Stores
Company
Surf Nation
Industry
Youth Sports (Soccer)
Use Case
Multi-Location Team Stores with Shared Landing Page
Brikl Plan
Launch (Full Service)
Surf Nation is a soccer club with chapters across multiple locations. Each chapter needs its own branded merchandise — unique logos, different product selections, location-specific messaging. But parents and players need one simple starting point to find their chapter's store, not a scattered list of URLs.
Managing separate stores for each chapter traditionally meant duplicating effort: setting up each store individually, managing inventory for each, and hoping parents could find the right link.
One Entry Point
Using Brikl's multi-store landing page template, Surf Nation created a single branded entry point where all chapters are listed. Each chapter has its own individual store behind the landing page:
Distributor Efficiency
For the distributor, the catalog duplication feature saved significant setup time. A core set of spiritware items was built once and duplicated across all chapter stores, then customized with each chapter's logos.
One branded landing page for all chapters — no more lost URLs or confused parents searching for the right store.
Catalog duplication reduced store build time significantly — each chapter gets a fully customized store without building from scratch.
On-demand fulfillment means zero pre-season inventory risk and no leftover merchandise at end of season.
Ideal for franchise, league, and multi-chapter organizations that need a single branded entry point for multiple stores.
Building a core catalog once and duplicating it dramatically reduces setup time for similar stores across locations.
A shared cart across sub-stores improves the shopper experience — families with kids in different chapters check out once.
On-demand production eliminates the leftover inventory problem that plagues seasonal sports merchandise programs.
This case study will be expanded with additional performance data.
See how Brikl's multi-store landing pages and catalog duplication can simplify your multi-location merch program.