Case Study
Surf Nation: One Landing Page, Dozens of Team Stores
How a multi-location youth soccer club gives every chapter its own branded merch store — from a single entry point.
Multiple
Chapters / Locations
1
Shared Landing Page
Unique
Catalogs per Location
Shared
Cart Across All Stores
Company Profile
Company
Surf Nation
Industry
Youth Sports (Soccer)
Use Case
Multi-Location Team Stores with Shared Landing Page
Brikl Plan
Launch (Full Service)
The Challenge
Surf Nation is a soccer club with chapters across multiple locations. Each chapter needs its own branded merchandise — unique logos, different product selections, location-specific messaging. But parents and players need one simple starting point to find their chapter's store, not a scattered list of URLs.
Managing separate stores for each chapter traditionally meant duplicating effort: setting up each store individually, managing inventory for each, and hoping parents could find the right link.
The Solution
One Entry Point
Multi-Store Landing Page
Using Brikl's multi-store landing page template, Surf Nation created a single branded entry point where all chapters are listed. Each chapter has its own individual store behind the landing page:
- ✓Unique product catalogs per location
- ✓Chapter-specific logos and branding
- ✓Location-specific messaging and contact information
- ✓Shared cart — parents shopping across chapters check out once
Distributor Efficiency
Catalog Duplication
For the distributor, the catalog duplication feature saved significant setup time. A core set of spiritware items was built once and duplicated across all chapter stores, then customized with each chapter's logos.
- ✓Build once, duplicate across all stores
- ✓Customize logos per chapter after duplication
- ✓On-demand fulfillment — zero pre-season inventory
- ✓No leftover inventory at end of season
The Results
Single Entry Point
One branded landing page for all chapters — no more lost URLs or confused parents searching for the right store.
Faster Store Setup
Catalog duplication reduced store build time significantly — each chapter gets a fully customized store without building from scratch.
Zero Inventory Risk
On-demand fulfillment means zero pre-season inventory risk and no leftover merchandise at end of season.
Key Takeaways
Multi-Store Landing Pages
Ideal for franchise, league, and multi-chapter organizations that need a single branded entry point for multiple stores.
Catalog Duplication Saves Time
Building a core catalog once and duplicating it dramatically reduces setup time for similar stores across locations.
Shared Cart, Better UX
A shared cart across sub-stores improves the shopper experience — families with kids in different chapters check out once.
No Leftover Inventory
On-demand production eliminates the leftover inventory problem that plagues seasonal sports merchandise programs.
This case study will be expanded with additional performance data.
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