Case Study
How YMTUS Scaled Smarter with Brikl
A creative marketing firm shifted from self-fulfillment to Brikl's on-demand platform to streamline operations, satisfy clients, and grow their merchandise business.
6+
On-Demand Stores
Zero
Self-Fulfillment
Minutes
Store Setup Time
Growing
Client Base
Company Profile
Company
Industry
Creative Marketing
Use Case
Client Merchandise Programs
Brikl Plan
Launch
Previous Model
Traditional + Self-Fulfillment
Current Model
On-Demand via Brikl
How YMTUS Shifted Their Business Model
YMTUS is a creative marketing firm known for delivering exceptional branded merchandise to their clients. Previously, YMTUS managed everything in-house — sourcing blanks, handling decoration, packing and shipping orders. The business model worked, but it came with significant operational complexity and limited their ability to scale.
The shift was driven by a desire to reduce operational complexity and improve scalability. By transitioning to Brikl's on-demand fulfillment model, YMTUS could focus on what they do best — creative marketing and client relationships — while Brikl's network handled production, decoration, and shipping.
Key Offerings
Scalable Store Creation
Stores in Minutes
YMTUS builds branded catalogs and sets up on-demand stores for each client in minutes. Every store is fully customizable with the client's branding, product selection, and pricing.
Powerful Platform
Exceptional Support
YMTUS leverages Brikl's platform with full product customization, real-time mockup previews, and automated order routing — backed by responsive, knowledgeable platform support.
Full Product Spectrum
Apparel and Beyond
Access to 8,000+ products across apparel, hardgoods, drinkware, and accessories — all available as eaches with no minimum order quantities.
Hybrid Stores
On-Demand + Custom Products
YMTUS offers on-demand products automatically fulfilled through Brikl's network alongside their own custom products, giving clients the best of both models.
“Working with Brikl has been a great experience. We started with a few large accounts on the traditional platform and recently transitioned our biggest client to on-demand — since then, we've added six more. Store setup is incredibly easy, and the hands-off process is a huge plus.”
— YMTUS Team
The Results
Faster Client Onboarding
New client stores go live in minutes instead of weeks. YMTUS builds catalogs, applies branding, and launches — without sourcing or stocking inventory.
Zero Fulfillment Burden
All on-demand orders route automatically to fulfillment partners. No packing, no shipping, no warehouse management.
Scalable Growth
Since transitioning their biggest client to on-demand, YMTUS has added six more stores — with capacity to keep growing.
“Joe Edmunds and the support team have been instrumental in improving coupon functionality and guiding us through the platform's rapid growth. Brikl keeps adding features that benefit our clients, and it's exciting to grow alongside them. For any dealer exploring on-demand, Brikl is a great place to start.”
— YMTUS Team
Key Takeaways
From Self-Fulfillment to On-Demand
Transitioning from in-house fulfillment to on-demand eliminated operational complexity and freed the team to focus on clients.
Hybrid Model Works
Combining on-demand products with custom offerings gives clients the full product range without the inventory risk.
Platform Support Matters
Responsive support and continuous feature development helped YMTUS grow alongside the platform.
Easy Store Setup Scales
When store setup takes minutes instead of weeks, adding new clients becomes a growth lever rather than a bottleneck.
Ready to scale your merchandise business?
See how Brikl can help you move from self-fulfillment to on-demand — without losing what makes your business unique.