Storefront Platform vs CRM & Order Management
commonsku is a CRM and order management platform trusted by 950+ promotional product distributors. Brikl is an e-commerce storefront platform, trusted by 500+ promotional product distributors, with integrated on-demand fulfillment. They solve different problems — and many distributors can benefit from using both.
Last updated: April 2026
commonsku is where distributors manage their back-office: quoting, order management, supplier communication, and accounting. Brikl is where distributors build customer-facing on-demand stores with integrated fulfillment.
| Capability | commonsku | Brikl |
|---|---|---|
| Primary role | CRM, quoting, order management, and accounting for distributors | E-commerce storefront platform with on-demand fulfillment |
| E-commerce storefronts | commonsku Shops — included in all plans | Core product — unlimited branded stores |
| CRM & sales pipeline | Built-in CRM with contact management, opportunity tracking, and sales pipeline | Not included — Brikl focuses on the storefront layer |
| Quoting & presentations | Built-in presentation builder, estimates, and client approvals | Catalog and presentation builder for sharing curated product selections with clients |
| Order management | Full order lifecycle: purchase orders, invoicing, receivables, and accounting | Order tracking and automated fulfillment routing to decoration partners |
| On-demand fulfillment | ShipStation integration for shipping; print-on-demand integration with STAHLS' Fulfill Engine launching in 2026 | 12 integrated fulfillment partners with automatic decoration routing |
| Supplier catalog | Product catalog integrations for quoting and sourcing | 4,000+ products from 110+ brands with real-time wholesale pricing |
| Accounting integration | Built-in accounting + QuickBooks, Xero, and NetSuite integrations | Not included — Brikl handles payments and tax as Merchant of Record |
| Decoration methods | Managed through supplier relationships | 12+ methods built in: DTG, DTF, embroidery, sublimation, UV, engraving, and more |
| Multi-currency | Supports USD, CAD, AUD, and other currencies via manual conversion rates | 17 currencies supported with automatic pricing |
Because commonsku and Brikl solve different parts of the distributor workflow, many businesses could use both. commonsku manages the sales pipeline, quoting, and accounting. Brikl powers the customer-facing storefront with on-demand product sourcing and automated fulfillment.
This is similar to how a distributor might use a CRM alongside a separate e-commerce platform — each tool does what it does best.
commonsku is a strong choice if your primary need is CRM, sales pipeline management, quoting, and accounting for your promotional products business. commonsku excels at the back-office workflow — from first client conversation to final invoice — and its community of 950+ distributors and 100+ suppliers creates a strong network effect.
Brikl is a strong choice if your primary need is getting on-demand stores live fast. Brikl is built for speed — a distributor can launch a fully branded client store in minutes, source from 110+ brands at wholesale pricing, and have orders automatically routed to the right decoration partner across 12 integrated fulfillment providers.
No credit card required. Launch your first on-demand store in minutes.