Merch Platform vs Corporate Gifting Platform
Brikl vs Sendoso
Brikl and Sendoso both have a role in the world of branded merchandise — but they start from completely different places. Sendoso is a corporate gifting and direct mail automation platform. Brikl is a B2B e-commerce platform built specifically for promotional product distributors and decorators.
Last updated: June 2026
Different Starting Points
Sendoso was built to help revenue teams use physical gifting as a sales and marketing channel — sending branded gifts, eGift cards, food, and experiences to move deals forward. Its swag and merch capability, now called Merch by Sendoso, was added through an acquisition and sits alongside a much broader gifting catalog. Brikl was built from the ground up for promotional product distributors and decorators — every feature was designed for the promo industry's specific workflows.
Feature Comparison
| Feature | Merch by Sendoso | Brikl |
|---|---|---|
| Primary buyer | Marketing and HR teams at enterprise companies | Promotional product distributors and decorators |
| Platform type | Gifting and direct mail platform with merch add-on | On-demand B2B merchandise e-commerce platform |
| Pricing transparency | Not publicly listed; requires a sales call | Publicly listed at brikl.com/pricing |
| Starting cost | Not publicly listed; requires a sales call | 3.5% per transaction, no subscription fee |
| Free trial / self-serve signup | Not publicly available | Yes — start free at platform.brikl.com |
| Store creation | Merch stores for internal brand programs | Unlimited branded stores for any number of clients |
| Product catalog | Curated branded merchandise options | 5,500+ products from 190+ brands with real-time wholesale pricing |
| Decoration methods | Managed through Sendoso's production partners | 12+ methods including DTG, DTF, embroidery, sublimation, UV, engraving — with automated routing |
| Fulfillment partners | Sendoso fulfillment network | 12 fulfillment partners including Taylor OnDemand, Printful Enterprise, Fulfill Engine |
| Inventory model | On-demand and inventory options | On-demand first — no inventory holding required |
| Merchant of Record (tax filing) | Not publicly documented | Included on Launch plan |
| Multi-currency | Not publicly documented | 17 currencies supported |
| API access | Available for enterprise integrations | Connect API available — works with external storefronts |
| Target use case | Brand swag programs, employee gifting, event kits | Client merch stores, company stores, team stores, on-demand programs |
| Channel model | Direct to brand — bypasses distributors | Built for and around distributors and decorators |
Pricing: Open vs. Gated
Brikl publishes its pricing.The Launch plan is 3.5% per transaction with no setup fee and no monthly subscription. There's no sales call required to find out what it costs. You can sign up, build a store, and start selling without talking to anyone. Enterprise pricing is custom and requires a conversation — but that's for companies with specific payment, tax, or integration needs, not the default path.
Sendoso does not publish pricing.To get a number, you need to go through a demo and sales process first. This is standard practice for enterprise gifting platforms, but it means you can't evaluate the platform without committing to a sales conversation.
Who Each Platform Is Built For
Sendoso is built for revenue and marketing teams that want to use gifting as a channel — automating the sending of physical gifts, eGift cards, and branded swag to prospects, customers, and employees as part of a broader campaign strategy. It integrates with CRMs like Salesforce and HubSpot, and it's measured on pipeline influence and deal acceleration. Merch is one capability within that platform.
Brikl is built for promotional product distributors and decorators — the businesses that produce and fulfill what Sendoso's customers send. Brikl gives distributors a platform to launch unlimited client-facing stores, source products at wholesale pricing from 190+ brands, and route orders automatically to the right decoration partner.
The channel dynamic matters: Sendoso is a direct-to-brand tool that, by design, removes the distributor from the transaction. Brikl is built to power the distributor.
When to Choose Sendoso
Sendoso is a strong choice if:
- •You're a marketing or sales team looking to automate personalized gifting as part of an ABM or outbound strategy
- •You want a single platform for eGift cards, physical gifts, food, experiences, and branded swag
- •Your primary use case is pipeline acceleration, not running a merchandise program
- •You're operating at enterprise scale and have budget for a full gifting platform
When to Choose Brikl
Brikl is a strong choice if:
- ✓You're a promotional product distributor or decorator looking to launch and manage client merch stores
- ✓You want transparent, pay-as-you-go pricing without a sales call or annual contract
- ✓You need automated decoration routing and order fulfillment across multiple partners
- ✓You're running merch programs for multiple clients and need unlimited stores at no extra cost
- ✓You want wholesale COGS — not retail or consumer POD pricing
- ✓You need Merchant of Record coverage for sales tax, or multi-currency support across 17 currencies
- ✓You want to get started immediately, without a demo or onboarding process
The Open Platform Difference
Brikl is built as an open platform. Pricing is public, signup is self-serve, and the Connect API lets distributors plug Brikl's catalog and fulfillment engine into their own storefronts. There are no gatekeepers between you and the product. Sendoso follows an enterprise sales model — which is appropriate for what it is. But if you're a distributor who wants to evaluate a platform on your own terms, build a store, and see results before committing, Brikl's model is designed for that.
This page is written by Brikl. All information about Sendoso is based on publicly available sources — including sendoso.com, G2, and TrustRadius — as of June 2026. Where we're uncertain, we say so. If anything here is inaccurate, contact us and we'll correct it.
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