Storefront
The half of the platform your buyers actually see
A Brikl storefront is the shop your customers open — a branded home page, a product page that is really a configurator, and a checkout that has already priced what they built. Everything else in the platform is the room you work in; this is the room they do.
It is the same storefront whether you built it in ten seconds with Turbo Store or spent an afternoon on it in the editor.
A Brikl storefront is the shop your buyers use to order branded merchandise. It looks like any good online store — a hero, a product grid, a cart, a checkout — with one difference that matters: the product page is where the buyer picks a color, places their decorations, and mixes sizes, and the price is built as they do it. Nothing is quoted afterwards by email.
The home page
It looks like a brand, not like a portal.
A hero with your own imagery and a headline you wrote, a category menu across the top, and a product grid underneath showing the price each item starts at. The kind of shop a buyer already knows how to use, because they use ones like it every week.
- Your header, your logo, your menu. Categories are yours to name and nest.
- A grid that prices from the bottom. Each card shows what the item starts at, so nobody has to click to find out.
- A footer that answers questions. Contact details, shipping and returns, size guide, order tracking — the things buyers email you about when they cannot find them.
- Your reassurances, stated. Free-shipping threshold, returns window, secure checkout — set once, shown on every page.
The product page
Three steps, and the price follows along.
This is the page that makes the difference. A merch order is not “pick a size, add to cart” — it is a garment, some artwork, a few placements and a spread of sizes. So the page asks for those things in order, and prices them as it goes.
Color
Swatches with names, not codes. Picking one changes the imagery, and the sizes and prices underneath belong to that color.
Decoration
A placement, a technique, and which artwork file it carries. Add another and you have a second decoration on the same garment — left chest embroidery and a full back print, priced separately and both visible.
Sizes and quantities
A row per size with its own price and a stepper. Extended sizes carry their own price on their own row, so the cost of a size run is never a surprise at the end.
The decoration step is the whole argument
Placement, then technique, then artwork — in that order, because each one narrows the next. A placement only offers the techniques it can actually take, and a technique only offers the artwork prepared for it. A buyer cannot assemble a combination your production floor would have to phone them about.
Each decoration is its own card, added and removed on its own. The charge per decoration is stated at the top of the step, and the running total keeps the garment and the decorations as separate lines so a buyer can see what the second placement cost them.
Which is also why the total does not appear until step three. Until sizes are set, there is nothing honest to show — and the page says so, rather than displaying a number that is about to change.
The rest of the page is the part that stops the emails.
Every question a buyer would otherwise send you is answered on the page they were already on.
Zoom that works
Hover to magnify, click to open it properly, and a thumbnail strip for the other shots. Merch is bought on how the decoration looks.
Product details
Fabric weight, construction, care — and which surfaces on this garment are decoration-ready.
Description
What the item is for, in a sentence, rather than a supplier's feed copy.
Shipping and delivery
Your threshold, and how long a decorated order actually takes.
Returns
Stated plainly, including the part buyers get wrong: made-to-order decorated goods are not the same as blanks.
An add-to-cart that shows the price
The button carries the number, so nobody clicks it to find out what they agreed to.
Cart and checkout
Four steps, and the buyer can see all of them.
Cart, shipping, payment, review — shown as a progress bar from the first screen, so nobody is guessing how much further there is to go. The order summary stays beside them the whole way.
The cart
Adding something opens a summary drawer rather than throwing the buyer off the page — a line per configuration, with its color and size, expandable to see the decorations that were chosen.
On the cart page itself, quantities are adjustable per size, a line can be saved for later, and removing one offers an undo rather than a confirmation dialog. Subtotal, shipping, tax and total are itemized, and shipping is honestly labeled as calculated at checkout until an address exists to calculate it from.
The checkout
Contact, then shipping address, then billing — numbered, and short. The address field completes as it is typed, which is the field people abandon carts over, and billing defaults to the shipping address with one checkbox to separate them.
Company name is there for the many merch orders that are placed on behalf of an organization, and the currency is stated on the summary rather than assumed.
You do not build this. You configure it.
The storefront is generated from the same catalog, pricing and decoration rules you set in the dashboard. Change a price or add a decoration method and the shop reflects it — there is no second place to keep in step.
Turbo Store→
Three picks and about ten seconds, and this whole storefront exists, stocked and priced.
Store editor→
Change the hero, the menu, the grid or the footer by clicking on the live store.
Product settings→
What a buyer can choose — colors, placements, techniques, size runs — and what each costs.
Storefront integrations→
Prefer to run the shop on Shopify, Webflow or Framer? Link it, and the data stays in Brikl.
Frequently asked questions
What does a Brikl storefront look like to a buyer?
Can a buyer order more than one decoration on the same garment?
Can a buyer mix sizes in a single order?
Does the buyer need an account to order?
Is the storefront just a template, or can it be changed?
Does the storefront work on a phone?
See it from your buyer’s side.
Open a free account and build a real storefront in about ten seconds. Nothing to pay until you sell.