The category, done on demand
The on-demand promotional products platform
A promotional products platform is the software distributors and brands use to source, sell and fulfill branded merchandise in one place. Brikl is an on-demand promotional products platform: source 8,000+ decorated products at wholesale, launch branded stores or place bulk orders, and let artwork, production and shipping run automatically — no inventory, 3.5% per transaction.
What Brikl is
Brikl is the operating layer for the promotional products industry. It gives distributors the tools to build branded online stores, place bulk orders, route both to on-demand production, and run merchandise programs at scale — without holding inventory or negotiating a minimum on every campaign.
Behind that sits a curated network of suppliers and decorators offering 8,000+ decorated products across apparel, headwear, drinkware, bags and accessories. Every item can be ordered one at a time, decorated to brand, and shipped direct.
One platform, then, connecting the people who sell promotional products with the people who make them — on-demand production and transparent pricing in place of the bulk-buy, warehouse-and-ship model.
What a promotional products platform should do
Five jobs, one login. If any of them lives in a separate tool, it’s where the work leaks.
Source
A marketplace of 8,000+ decorated products from 190+ wholesale brands, at live cost of goods.
Sell
Branded on-demand stores, live in minutes, on your own web address — plus bulk orders when you need them.
Produce
Automated routing to 12 fulfillment partners, with 12+ decoration methods and, coming soon, instant digitization.
Get paid
Merchant of Record on the Launch plan — sales tax, payment and payouts handled for you.
Run it
Unlimited stores, users and organizations; roles, reports and integrations in one login.
Want the step-by-step mechanic instead? See how Brikl works →
Built for distributors
A platform for promotional products distributors, not a store builder with a promo skin
Most software a distributor is sold was built for someone else and adapted. This was built for the job as distributors actually do it — many clients, mixed bulk and store business, margin that has to survive a decoration charge, and a catalog you do not own. Four things follow from that.
Your book of business, not one store
Unlimited stores under one account, each with its own client, catalog, pricing and access rules — and one console showing every order across all of them. Adding a client is an afternoon, not a project, and there is no per-store charge to argue about internally.
Margin you can see before you commit
Wholesale cost comes from the catalog, the price break applies as quantities change, and the decoration charge is in the number. You are not working out afterwards whether the job was worth doing.
Bulk and stores on one catalog
The same products, costs and decoration methods behind a purchase order and behind a storefront, so a client can have both without you sourcing the program twice or reconciling two sets of numbers.
The parts you would otherwise staff for
Artwork prepared for production, orders routed to a partner equipped for the method, payment and sales tax handled as Merchant of Record. These are the roles a distributor hires for, and none of them scale with headcount here.
Bulk orders, on demand
A platform that only does storefronts covers half your business.
Most promotional products platforms are storefront builders, and most of a distributor’s revenue is not a storefront. It is a purchase order for four hundred polos across six colorways, quoted from a spreadsheet, priced from a PDF and decorated over email.
Brikl runs both. Bulk orders sit on the same catalog, the same wholesale costs, the same decoration methods and the same production network as the stores — so a client can have a bulk order in March and a store in September without the program being sourced twice.
And the bulk side is on demand too. Quantities go into a size grid, the volume break and the margin move as you type, and the run is produced against the order rather than bought in advance and stored.
That removes the part of a bulk order that actually costs money when it goes wrong: the units nobody ordered. There is no store to build first, and no inventory left over at the end.
Branded stores
And a platform that only does bulk keeps you in the quoting business.
A bulk order is a transaction. A store is a program — it keeps selling after you stop working on it, which is the difference between revenue you have to win again every quarter and revenue that arrives on its own.
It also changes who you can say yes to. A client too small to justify a bulk buy is still worth a store, because nothing is produced until someone orders and there is no minimum to clear.
The store is the client’s brand rather than yours: their web address, their colors, their catalog, their access rules. Employees, members or fans order what they want, in their size, and it ships to them rather than to a stockroom.
And the work of running one does not scale with the number of them. Turbo Store builds a stocked, branded, correctly priced store in about ten seconds, and every store afterwards is managed from the same console.
The marketplace
8,000+ decorated products, priced at live cost of goods
Brikl’s catalog spans 8,000+ products from 190+ wholesale brands across apparel, headwear, drinkware, bags and tech accessories. Every item is ready for branding, priced transparently, and produced on demand.
For a distributor that means no chasing quotes across a dozen suppliers before you can answer a client. For a supplier it means inbound demand from distributors and corporate buyers already running stores on the platform.
What the platform includes
Branded online stores
Unlimited stores with their own web address, branding, products and pricing per audience — public, private or permission-gated.
On-demand production
Every order produced one at a time, decorated and shipped direct. No minimums, no inventory, no leftover stock.
A supplier and decorator network
8,000+ decorated products from a curated network, with orders routed across 12 fulfillment partners and 12 decoration methods.
Merchant of Record
On hosted stores Brikl handles payment processing, sales tax and compliance, and pays out your margin. You receive net payouts, not invoices.
Bulk orders
The bulk side of the business on the same platform as the stores — one catalog, one login, one set of numbers.
Reporting and operations
Orders, customers, payouts and production status for the whole book of business, in one console.
The full list is on the features overview — twelve modules, one login.
Frequently asked questions
What is a promotional products platform?
What should an on-demand promotional products platform do?
How is Brikl different from a store builder?
What does the platform cost?
What is the best platform for promotional products distributors?
Is Brikl a marketplace, a storefront platform, or fulfillment software?
Does Brikl work for wholesale and B2B promotional programs?
Can I use Brikl just for fulfillment if I already have a storefront?
Who is behind the products on the platform?
The platform for promotional products distributors, on demand
Start free — no credit card, no inventory.