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Race organizers & endurance events

Race merch that sells after the finish line.

Last updated:

Brikl runs on-demand merch stores for race directors and endurance event organizers. Runners, riders and their families order event gear before or after race day, each item is made per order, and you keep the margin. There's no size guess to make months out, and no leftover stock from last year's edition.

Start free — no credit cardSee a live store →

What your store looks like

A branded storefront on your own web address, live in ten seconds with Turbo Store. Your logo, your colors, your products — and every order produced on demand and shipped to the buyer.

See live store examples →

Sound familiar?

The size run is a guess.

You order months ahead of a registration count that keeps changing, and the leftover sizes have the year printed on them.

The merch tent ends at noon.

A runner who finished wants a hoodie that evening, but the table has already packed up.

Cost killed the reorder.

Once a small order's unit price climbs, the post-race shirt quietly stops being worth doing.

Multiple races, multiple suppliers.

A race series has a different spreadsheet and a different order for every event on the calendar.

What you sell

Picks from Brikl’s marketplace of 8,000+ decorated products — all produced on demand.

Finisher teesEvent hoodiesTechnical shirtsHeadwearDrawstring bagsBottles & tumblers

Browse the catalog →

How they order

Participants click through from their registration or results email, choose a design and a size, and add their finish time or name where you allow it. Each order is made on demand and shipped home, days after they've crossed the line.

Image placeholder · 586:1075The store's bag on a phone: three items with their size and options, the total and the checkout buttonPhone capture, the store's bag
Image placeholder · 587:853Turbo Store building this segment's storeDashboard capture, Turbo Store

Setting it up

  1. Add the race logo.

    Upload your logo and this year's artwork. Brikl prepares it for decoration across the products you pick.

  2. Add the edition's gear.

    List event tees, hoodies and a finisher design. Keep them separate by distance if the 50K wants something the 10K doesn't get.

  3. Allow names and finish times.

    Let participants add a name, a distance or a time to the items you choose, entered by the participant at checkout.

  4. Link it from registration and results.

    Add the store to your confirmation, pre-race and results emails, the moments runners are most likely to buy.

When people order

  1. Registration open.

    Offer event gear alongside the confirmation email. Nothing is produced until it's ordered, so registration numbers don't have to be final.

  2. Race week.

    Remind runners of the 7-10 business day timing. Orders placed now will arrive after the race, and that's fine for a finisher piece.

  3. Results day.

    Results emails are the best moment for a finisher hoodie. The store is still open once the merch tent has gone.

  4. The next edition.

    Last year's design can come down or stay up, with no boxes left in storage. A series can add its next race to the same account.

Fundraising

Earn on merch, or give it to the cause

Add a percentage or a fixed amount to each item for the race or its charity partner. Participants can also add a donation at checkout, without you running a separate campaign.

3.5% per transaction. Nothing else.

No platform setup fee, no subscription, no inventory. You only pay when you make a sale.

See full pricing →

What the race earns on a finisher hoodie

Sticker prices here are illustrative. The organizer sets its own. The 3.5% is Brikl's actual fee.

Finisher hoodie listed at
$50.00
Margin to the race, or its charity
$8.00
Brikl's fee (3.5%)
$1.75

The race earns on each hoodie sold, with no year-stamped stock in storage. The rest of the price covers the product, its decoration and delivery to the participant.

Before you open a store

Pop-up stores

Run a finisher store for a few weeks after race day, then close it.

Read the guide →

Names and finish times

How a runner's details get from checkout to production.

Read the guide →

Order windows vs always-on

Whether to run the store around one race, or all year.

Read the guide →

Sport apparel

Technical tees, layers and training gear available on demand.

Read the guide →

Frequently asked questions

How do race organizers sell merch without leftover stock?
On Brikl, the organizer lists event gear in a store, and each item is made when a participant orders it. There is no size run to guess in advance, and no year-stamped stock remains after the event.
Can this supply the shirt included in every race packet?
Generally not. A packet shirt needs every size in hand on one date, and a Brikl order ships to one buyer at a time in 7-10 business days. Brikl fits the optional merch, finisher gear and post-race sales around that packet.
Can runners buy after the race?
Yes. The store stays open as long as you want, so you can link it from your results email. A finisher hoodie is a natural thing to buy that evening, and it ships directly to the runner.
Can a shirt include a name, a distance or a finish time?
Yes. You choose which items accept personalization, and the participant enters the details at checkout. Those details go through to production with the order.
We run several races. Can they share one account?
Yes. One account can hold unlimited stores, free to open, so a series can run a store per race or a single store for the whole calendar.
Can part of the sale go to a charity partner?
Yes. Set a percentage or fixed amount per item, and buyers can add a donation at checkout. Confirm how funds and any claims about the donation are handled with your charity partner.
Do you sell merch at the event itself?
No. Brikl orders are placed online and shipped to the buyer. You can put a QR code on your banner or race bib envelope so that people can order from the expo or the finish area.
What does it cost?
The store is free to open. Brikl takes 3.5% of the selling price including shipping and excluding tax, and Stripe charges card processing of 2.9% + $0.30 on the checkout total.
What about returns if a runner picks the wrong size?
Items are made to order, so they can't be returned for size, color or a change of mind. Damaged or defective items are replaced if reported within 15 days with a photo.

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