Feature
Product Personalization
Let shoppers add their name, number, or custom text to any product — and see it rendered in real time before checkout. Distributors design the personalization template once. Shoppers fill in their details and get exactly what they ordered.
Why personalization matters
Team stores, corporate programs, and school spirit shops all have the same need: every item should feel like it belongs to the person wearing it. Names on jerseys, numbers on backs, department names on polos. Without built-in personalization, distributors collect this information over email and spreadsheets — leading to typos, missed orders, and hours of manual data entry. Brikl builds personalization directly into the product, so the data flows from the shopper's keyboard to the decorator's production file automatically.
Two sides, one workflow
Personalization in Brikl has two parts: the distributor sets up the template in the dashboard, and the shopper fills in the details on the storefront.
Distributor Dashboard
Design the template
- 1.Open any product and select a decoration location — full front, left chest, right chest, or full back
- 2.Add text layers to the canvas. Choose font, size, color, position, rotation, and whether to curve the text
- 3.Toggle "Show Input in PDP"to turn any text layer into a field the shopper can fill in. Set a character limit and field label (e.g. "Your name", "Number")
- 4.Navigate to the Logo tab and add a component from your library to the product
Shopper Storefront
Fill in the details
- 1.The shopper opens the product page and sees the personalization fields the distributor configured — "Your name", "Number", or any custom field
- 2.They type their details. The product preview updates in real time — they see their name and number rendered on the actual product before adding to cart
- 3.For prefilled orders (team rosters), shoppers select from a dropdown instead of typing — their name and number are already loaded
- 4.The Personalization Editor opens full-screen for a closer look — showing each decoration location with the personalized text and logos in place
- 5.Checkout. The personalization data flows directly to the production file — no re-keying, no interpretation, no errors
See the finished product before a single order is placed
Once the distributor saves the personalization template, Brikl renders it on a 3D mockup of the actual garment. Name, number, and logo — all positioned exactly where they'll be printed. This is what the shopper sees in the store.
The same preview updates in real time as the shopper types their name or selects from a prefilled roster.
What you can do with personalization
Input text fields
Create text fields shoppers type into — names, initials, department names, custom messages. Set character limits, font, size, and color. The text renders on the product in real time.
Prefilled rosters
Upload a spreadsheet with names, numbers, and custom fields for an entire team or organization. Shoppers select from a dropdown instead of typing — faster checkout, zero typos.
Multi-location placement
Place personalization across multiple decoration locations on the same product — name on the back, number on the front, logo on the left chest. Each location is independently configured.
Logo selection
Upload multiple logo options to the product. Shoppers choose which logo they want and where it goes. Supports multi-logo placement with drag-and-drop positioning in the dashboard.
Real-time 3D preview
Shoppers see their personalized product rendered on a 3D mockup before checkout. What they see is what they get — reducing returns and support requests.
Curved text & formatting
Apply curved text, adjust rotation, change fonts and colors — all from the visual composition editor. The same formatting tools work for both fixed text and input fields.
Built for these use cases
Team stores
Players select their name and number from a prefilled roster. The jersey, hoodie, or warm-up renders with their exact personalization before they add to cart. Coaches and parents see exactly what they're ordering.
Example setup: Name on back, number on front and back, team logo on left chest
Corporate programs
Employees type their name or select their department. The polo, jacket, or tee shows the personalization applied to the company's chosen decoration locations. Every item ships individually — no sorting, no labeling.
Example setup: Employee name on right chest, company logo on left chest
School spirit shops
Students and parents personalize school gear with names, graduation years, or activity groups. Prefilled fields keep it consistent — no misspelled school names or wrong mascot placements.
Example setup: Student name, graduation year, activity (Band, Soccer, Theater)
Fundraising stores
Each supporter personalizes their purchase with a name or message. Personalization increases perceived value and average order size — supporters are buying something uniquely theirs, not a generic fundraiser tee.
Example setup: Supporter name, custom message on sleeve
From setup to production — no manual steps
1
Distributor designs the personalization template
Open the composition editor, add text fields and logos, toggle which fields are shopper-editable, set character limits and formatting. Save.
2
Optionally prefill a roster
For team or corporate orders, upload a spreadsheet with names, numbers, and any custom fields. These become dropdown selections on the storefront — no free-text typing needed.
3
Shopper personalizes at checkout
The shopper types their name (or selects from a dropdown), enters their number, and sees the product update in real time. The Personalization Editor gives a full-screen preview across all decoration locations.
4
Order routes to production automatically
The personalization data is embedded in the order — name, number, position, font, color. It routes to the fulfillment partner with the production file ready to print. No re-keying, no interpretation errors.
Everything on one product page
The shopper sees color options, decoration method tabs, logo placement choices, and personalization fields — all on a single product page. No separate forms, no pop-ups, no external links.
The product page adapts to whatever the distributor configured: if the product has personalization, the fields appear. If it has multiple logo options, the logo selector appears. If it has multiple decoration methods, the tabs appear.
Works with every decoration method
Personalization isn't limited to DTG. Shoppers can personalize products decorated with any of Brikl's 12+ supported methods — the storefront shows available decoration options and lets the shopper select their preferred method before personalizing.
DTGDTFEmbroideryScreen PrintSublimationUV PrintingEngravingHeat TransferPad PrintingLaser EtchingDebossingVinyl
Set up decoration locations
Before shoppers can personalize, you define where decorations go. The Design Tool lets you place logos, set text zones, and configure embroidery profiles.
Explore the Design ToolSell through on-demand stores
Personalization comes alive in your stores. Launch a branded storefront where shoppers add names, numbers, and custom text at checkout.
Explore On-Demand StoresTry personalization free
Set up your first personalized product in minutes. No credit card required.