Esports orgs
Drop merch without a closet of unsold jerseys.
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Brikl runs on-demand merch stores for esports orgs. Fans and players order jerseys and hoodies directly, each item is made per order, and the org carries no inventory. Launch a drop for a new roster or a tournament run, then leave it up or take it down.
What your store looks like
A branded storefront on your own web address, live in ten seconds with Turbo Store. Your logo, your colors, your products — and every order produced on demand and shipped to the buyer.
See live store examples →Sound familiar?
Rosters change, stock doesn't.
A jersey run with last split's lineup becomes worthless the day a player moves on.
Fans are everywhere, you ship from nowhere.
Your audience is spread across a lot of time zones, and someone on staff is taping boxes.
A small org can't reach a minimum.
A factory run makes no sense when you don't yet know whether 20 or 200 people will buy.
Sponsors change too.
A new sponsor means a new jersey, while the old run still sits in boxes.
What you sell
Picks from Brikl’s marketplace of 8,000+ decorated products — all produced on demand.
How they order
Fans click the store link from your stream or Discord, choose a jersey and size, and add a handle if you've allowed it. Each item is made for that order and shipped to them, so your staff never packs a box.
Setting it up
Add the org mark.
Upload your logo once. Brikl prepares it for decoration, so it's ready across jerseys, hoodies and headwear.
Build the drop.
Choose the products for this drop from the marketplace. Nothing is made until someone orders, so an experiment costs nothing.
Turn on player names and handles.
Let buyers add a gamertag or a player's name to the items you choose. It goes to production with the order.
Put the link where fans are.
Add it to your stream panel, Discord and social bios. Orders then run without anyone from the org involved.
When people order
New split, new roster.
Update the jersey the day you announce the roster. There is no old stock to clear first.
Tournament runs.
A deep bracket run brings fans in. Allow 7-10 business days to door, and make clear that merch won't arrive for this weekend's matches.
Community moments.
Put up a design for an inside joke or a big win, and let fans decide whether it stays.
Off-season drops.
A limited design gives fans something new between competitions, up for as long as you want it.
What the org earns on a jersey
The org keeps its margin on each jersey and has no stock to write off when the roster changes. The rest of the price covers the product, its decoration and delivery to the fan.
3.5% per transaction. Nothing else.
No platform setup fee, no subscription, no inventory. You only pay when you make a sale.
See full pricing →Sticker prices here are illustrative. The org sets its own. The 3.5% is Brikl's actual fee.
- Team jersey listed at
- $55.00
- Margin to the org
- $10.00
- Brikl's fee (3.5%)
- $1.93
Before you open a store
Pop-up stores
Time-limited drops that close by themselves.
Read the guide →Names and handles
How a gamertag gets from checkout to the printed jersey.
Read the guide →Order windows vs always-on
When scarcity helps a drop, and when it just loses orders.
Read the guide →Turbo Store
Get a store standing fast, then shape it around the drop.
Read the guide →Frequently asked questions
How do esports orgs sell merch without inventory?
Can a jersey have a player's name or a fan's gamertag?
Can we use game or publisher logos on our merch?
Can we run a limited drop?
Where do you ship?
How long does a jersey take?
Can a small org run this with no budget?
What if a fan orders the wrong size?
Open your store — start free
No credit card. Live in ten seconds with Turbo Store.