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Volunteer fire & EMS

Station wear and community merch, without the shirt closet.

Last updated:

Brikl runs on-demand stores for volunteer fire departments and EMS squads. Members order station wear, neighbors buy department merch, each item is made per order, and a set-aside can support the department. The auxiliary no longer has to store boxes of shirts or hand-sell sizes at the open house.

Start free — no credit cardSee a live store →

What your store looks like

A branded storefront on your own web address, live in ten seconds with Turbo Store. Your logo, your colors, your products — and every order produced on demand and shipped to the buyer.

See live store examples →

Sound familiar?

The fundraiser shirt closet.

Last year's T-shirts are still in a closet at the station, in every size except the one people want.

Fundraising is always volunteer labor.

The people on call are also running the sale, counting the cash box and packing orders.

New members wait for gear.

A probationary member joins in March and the next shirt order isn't until fall.

Several stations, one buyer.

Keeping designs and sizes consistent across stations falls to whoever has the spreadsheet.

What you sell

Picks from Brikl’s marketplace of 8,000+ decorated products — all produced on demand.

Station teesJob shirts & quarter-zipsHoodiesCommunity merchBall capsDrinkware

Browse the catalog →

How they order

Members and neighbors open the department's store from your website or Facebook page, choose a size and pay by card. Each order is made on demand and shipped to them, so nobody has to leave a call to pack a shirt.

Image placeholder · 586:1075The store's bag on a phone: three items with their size and options, the total and the checkout buttonPhone capture, the store's bag
Image placeholder · 587:853Turbo Store building this segment's storeDashboard capture, Turbo Store

Setting it up

  1. Add the department patch.

    Upload the patch or logo once. Brikl prepares it for decoration, including embroidery on items that support it.

  2. Separate members from the public.

    List station wear and community merch separately, or run two stores. Opening another store is free.

  3. Set what the department earns.

    Choose a percentage or fixed amount on community merch, and let supporters add a donation at checkout.

  4. Share the link.

    Put it on your website, Facebook page and fund drive letter. Orders take care of themselves after that.

When people order

  1. New members.

    A recruit orders their own station wear when they join, in the right size, without waiting for a group order.

  2. Fund drive.

    Add the store link to your annual appeal, so anyone who wants to give can also get a shirt.

  3. Open house and Fire Prevention Week.

    Promote the store ahead of the event. With 7-10 business days to door, it suits orders taken in advance rather than same-day sales.

  4. Anniversaries and memorials.

    An anniversary design or a memorial shirt can go up when it's needed, with no minimum to reach.

Fundraising

Community merch that funds the department

Add a percentage or a fixed amount to any item, and let supporters add a donation at checkout. Someone who has moved away can still buy the shirt and support the department.

3.5% per transaction. Nothing else.

No platform setup fee, no subscription, no inventory. You only pay when you make a sale.

See full pricing →

What the department earns on a hoodie

Sticker prices here are illustrative. The department sets its own. The 3.5% is Brikl's actual fee.

Department hoodie listed at
$46.00
Set-aside to the department
$10.00
Brikl's fee (3.5%)
$1.61

The department gets its set-aside on each hoodie, and no volunteer has to buy stock, count cash or pack an order. The rest of the price covers the product, its decoration and delivery to the buyer.

Before you open a store

Tax-exempt stores

What a 501(c)(3) organization should know about running a store.

Read the guide →

Fundraising on merch

Set-asides and checkout donations for a fund drive.

Read the guide →

Fundraising calculator

Estimate what community orders could raise in a year.

Read the guide →

Coupons

Provide station wear to members with a single-use code.

Read the guide →

Frequently asked questions

How can a volunteer fire department sell shirts without keeping stock?
On Brikl, the department lists shirts and hoodies in a free store. Each item is made when someone orders it and shipped directly to them, so there is nothing to buy up front and no closet of leftover sizes.
Can you supply turnout gear or certified protective clothing?
No. Brikl is for station wear, job shirts and community merch. Turnout gear and any garment that has to meet a safety standard should come from your existing specialist supplier.
Can the department pay for members' station wear?
Yes. Give a member a single-use coupon or a reusable gift card, and they choose their own size at checkout. Coupons and gift cards are the budget tools. There is no approval workflow.
Can we have one store for members and one for the public?
Yes. Stores are unlimited and free to open. List station wear in one and community merch in the other.
Does this work for a department with several stations?
Yes. One account can run a store for each station, using the same logo and the same products, or one store for all of them.
How does the department receive its money?
You set a percentage or fixed amount per item, and supporters can add a donation at checkout. If you're a municipal department rather than an independent company, confirm the handling of funds with your town first.
Are we charged sales tax if we're a nonprofit?
That depends on your status and your state. Our guide to tax-exempt stores covers what to check, and your accountant can confirm what applies to you.
How long do orders take?
Plan on 7-10 business days from order to door. For an event, promote the store early enough for orders to arrive in time.
What does it cost?
Opening a store is free. Brikl takes 3.5% of the selling price including shipping and excluding tax, and Stripe charges card processing of 2.9% + $0.30 on the checkout total. You only pay when something sells.

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