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Marching bands & color guard

Show shirts without the booster room full of boxes.

Last updated:

Brikl runs on-demand merch stores for marching bands and color guard. Parents and grandparents buy this season's show shirt and section gear directly, each item is made per order and shipped to them, and a set-aside on every sale goes to the program. Boosters stop counting sizes and handing out boxes at rehearsal.

Start free — no credit cardSee a live store →

What your store looks like

A branded storefront on your own web address, live in ten seconds with Turbo Store. Your logo, your colors, your products — and every order produced on demand and shipped to the buyer.

See live store examples →

Sound familiar?

The show shirt size guess.

You order for the whole band and their families in August, and find out in November which sizes you got wrong.

A volunteer is the warehouse.

One booster parent ends up with the spreadsheet, the checks and the garage full of cartons.

Band camp is already expensive.

Every shirt the boosters front is cash the program could have spent on the season.

Grandparents can't get anything.

Once the order closes, the relatives who drove to finals have no way to buy a shirt.

What you sell

Picks from Brikl’s marketplace of 8,000+ decorated products — all produced on demand.

Show shirtsSection hoodiesParent & booster gearCompetition bagsHeadwearDrinkware

Browse the catalog →

How they order

Parents open the store from the booster email, pick the show shirt and a size, and add a student's name or section where you've allowed it. Each order is produced and shipped to their home, so nothing gets handed out at rehearsal.

Image placeholder · 586:1075The store's bag on a phone: three items with their size and options, the total and the checkout buttonPhone capture, the store's bag
Image placeholder · 587:853Turbo Store building this segment's storeDashboard capture, Turbo Store

Setting it up

  1. Add the program logo.

    Upload the band or guard mark once, along with this year's show art. Brikl prepares both for decoration.

  2. Build the season's lineup.

    Add the show shirt, section hoodies and parent gear. Give drumline, guard and pit their own item if each section wants one.

  3. Turn on names and sections.

    Choose which items take a name, a section or a year. Families enter them at checkout, so no one retypes a list.

  4. Send it to the booster list.

    Share one link before band camp and again before finals. Orders go to production on their own.

When people order

  1. Band camp.

    New members and their parents order together while the excitement is high, and nobody has to collect sizes on the first day.

  2. Show reveal.

    The new design goes live the night you announce it. Nothing has been printed yet, so a late change to the art costs nothing.

  3. Competition season.

    Allow 7-10 business days to door, and tell parents the date to order by if they want it for a particular competition.

  4. Winter guard and banquet.

    Add indoor season designs and senior gifts when you need them. Last fall's show shirt can stay up for the grandparents.

Fundraising

A set-aside on every shirt

Add a percentage or a fixed amount to any item and it applies to each order. Supporters can also add a donation at checkout, so a grandparent can give to the program while they buy a hoodie.

3.5% per transaction. Nothing else.

No platform setup fee, no subscription, no inventory. You only pay when you make a sale.

See full pricing →

What the boosters earn on a show hoodie

Sticker prices here are illustrative. The boosters set their own. The 3.5% is Brikl's actual fee.

Show hoodie listed at
$44.00
Set-aside to the program
$8.00
Brikl's fee (3.5%)
$1.54

The program earns its set-aside on each hoodie, and the money the boosters would have tied up in stock stays available for the season. The rest of the price covers the product, its decoration and delivery to the family.

Before you open a store

Names and sections

How names, sections and years are captured at checkout and sent to production.

Read the guide →

Fundraising calculator

Work out what a set-aside could raise over a competition season.

Read the guide →

Pop-up stores

Run a short sale for a single design, such as a finals shirt.

Read the guide →

Order windows vs always-on

Whether to close the store between seasons or leave it open.

Read the guide →

Frequently asked questions

How do marching bands sell show shirts without a bulk order?
On Brikl, the show shirt is listed in a store and made only when someone orders it. Parents choose their own size and pay online, each shirt ships to their home, and the boosters neither pay up front nor store leftovers.
Can we use a different design every season?
Yes. Add each year's show art as a new product and keep older designs up or take them down. Because nothing is stocked, retiring a design leaves no boxes behind.
Can each section have its own gear?
Yes. List a separate item for drumline, guard, pit or any other section. You can also let families add a name, section or year to items you choose.
Can the shirts arrive before a competition?
Plan on 7-10 business days from order to door, and give parents a clear order-by date. Because each order ships separately to each home, it isn't suited to issuing matching shirts to every student on one day.
Does this replace uniforms and guard costumes?
No. This is for spirit wear, show shirts and supporter gear. Performance uniforms and custom guard costumes are specialist purchases and normally stay with the supplier who fits them.
How do boosters receive the money?
You set a percentage or fixed amount per item, and supporters can add a donation at checkout. If your program's funds have to run through a school or district account, confirm that with the business office before you open the store.
What does it cost the boosters?
Opening the store is free. Brikl takes 3.5% of the selling price including shipping and excluding tax, and Stripe charges card processing of 2.9% + $0.30 on the checkout total. Both apply only when something sells.
Can band and guard have separate stores?
Yes. Stores are unlimited and free to open, so one booster organization can run them together or separately.
What if a parent chooses the wrong size?
Items are made to order, so they can't be returned for size, color or a change of mind. Damaged or defective items are replaced if reported within 15 days with a photo.

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