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Launch — 3.5% per transaction

Grow without upfront cost. Brikl earns nothing until an order exists.

  • Zero setup fees
  • No monthly subscription
  • Unlimited stores, users and organizations
  • Built-in marketplace
  • Automated fulfillment
  • Brikl as Merchant of Record
See the Launch plan →

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Restaurant franchises & groups

On-brand crew shirts at every location, with nothing in the back room.

Last updated:

Brikl runs on-demand apparel and merch stores for restaurant franchisors, franchisees and groups. Each location orders crew shirts and hats from a brand-approved lineup, every item is made per order, and fans can buy merch too. Franchisors keep the brand consistent without holding stock, and owners stop guessing sizes for a high-turnover crew.

Start free — no credit cardSee a live store →

What your store looks like

A branded storefront on your own web address, live in ten seconds with Turbo Store. Your logo, your colors, your products — and every order produced on demand and shipped to the buyer.

See live store examples →

Sound familiar?

High turnover, wrong sizes.

A new hire starts on Friday, and the bin in the back room only has extra-small left.

Every owner does it differently.

Franchisees order from whoever is nearby, and the logo looks a little different at each location.

Minimums punish small operators.

A one-unit owner shouldn't have to buy a case of shirts to outfit four people.

Fans want the merch, too.

Regulars ask for the shirt, and your only answer is a shelf by the register.

What you sell

Picks from Brikl’s marketplace of 8,000+ decorated products — all produced on demand.

Crew tees & polosHatsHoodiesManager quarter-zipsFan merchTotes

Browse the catalog →

How they order

A manager or crew member opens the location's store, picks items and sizes, and applies a coupon if the owner is paying. Each order is made on demand and shipped to the address entered, so nobody keeps a bin of spares.

Image placeholder · 586:1075The store's bag on a phone: three items with their size and options, the total and the checkout buttonPhone capture, the store's bag
Image placeholder · 587:853Turbo Store building this segment's storeDashboard capture, Turbo Store

Setting it up

  1. Lock the brand.

    The franchisor or group uploads the approved logo and locks the color palette. Each store then stays on brand without anyone policing it.

  2. Set the approved lineup.

    Choose the crew shirts, hats and hoodies. Add manager and fan items in the same store, or in a separate one.

  3. Give each location a store.

    Open a store per unit, per owner or per region. Stores are unlimited and free to open, so a new location is simple to add.

  4. Decide who pays.

    Owners can issue single-use coupons for new hires or a reusable gift card to a manager. A consumer store can sell merch at retail to fans.

When people order

  1. New hires, all year.

    Crew orders its own shirts at any time, without a minimum. Allow 7-10 business days to door, so order at the point of hire.

  2. New locations.

    A store for the new unit can be ready ahead of opening. Order the crew's first shirts well before opening day.

  3. Limited-time offers.

    Add a promotional tee for the crew or for fans, and retire it when the promotion ends.

  4. Holiday gifting.

    Regulars buy merch as gifts at the holidays. A fan store can sell with no stock in your dining room.

A bin of spares vs. a store

The bulk buy commits an owner's cash to sizes nobody has asked for. On demand, the location spends as people are hired, and the 41 shirts nobody needed were never made.

3.5% per transaction. Nothing else.

No platform setup fee, no subscription, no inventory. You only pay when you make a sale.

See full pricing →

Quantities and prices here are illustrative. The 3.5% is Brikl's actual fee.

Bulk buy: 72 crew shirts at $18
$1,296 spent up front
Actually needed this quarter
31 shirts
On demand: the same 31 shirts
$558, as the crew orders
Brikl's fee (3.5%)
$19.53 total

Before you open a store

Franchise stores

How a brand runs consistent stores across its locations.

Read the guide →

Multiple locations

One store setup across units, with budgets per location.

Read the guide →

Coupons

How an owner pays for new hires' kits, one code at a time.

Read the guide →

Stores

Sign-in options, brand controls and store settings.

Read the guide →

Frequently asked questions

How can a restaurant franchise keep uniforms on brand across locations?
On Brikl, the franchisor uploads the approved logo, locks the color palette and sets the product lineup. Each location then orders from its own store, so every item comes from the same approved artwork and every order is made on demand.
Our FDD has approved-supplier rules. Does Brikl fit?
That's a decision for the franchisor. If uniforms must come from an approved source, the franchisor would need to approve the store as that source. If franchisees only need to meet specifications, a locked lineup is a simple way to make those specs easy to follow.
Can a single franchisee use this without the franchisor?
A franchisee can open a store, but use of the brand's marks and any uniform rules are set by your franchise agreement. Get the franchisor's approval before you sell or wear anything bearing them.
Can each location have its own budget?
Budgets run on coupons and gift cards. Coupons are single use and gift cards are reusable, so an owner can issue one to each new hire or manager. There is no approval workflow.
Is there a minimum for a small operator?
No. Every item is produced on demand, so a one-unit owner can order one shirt for one new hire.
Can we also sell merch to customers?
Yes. Run a consumer store alongside the crew store, and set your own retail prices. Orders ship directly to the customer. You don't stock anything in the restaurant.
Will orders ship to the restaurant?
Each order ships to the address entered at checkout, which can be the restaurant or the employee's home. They ship individually, rather than as one consolidated delivery.
How long does an order take?
Plan on 7-10 business days from order to door. A crew member who has to wear the shirt on their first shift should order as soon as they've been hired.
What does it cost?
Stores are free to open. Brikl takes 3.5% of the selling price including shipping and excluding tax, and Stripe charges card processing of 2.9% + $0.30 on the checkout total. A store build by our team is optional: Simple is $99 and Advanced is $199.
We have an enterprise single sign-on. Can crew use it?
Yes. Enterprise SSO over SAML is available per store, and you can also use a passwordless email link for crew who don't have a company login.

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