Comparing Two Online Store Platforms for the Promo Industry
Brikl vs Chipply
Brikl and Chipply are both online store platforms serving the promotional products industry — and both use a transaction-based pricing model with no monthly fees. Here's how they differ in focus, fulfillment, and feature set.
Last updated: April 2026
What They Have in Common
Both Brikl and Chipply offer unlimited online stores with no monthly subscription fees — both use a transaction-based pricing model. Both are built specifically for the promotional products industry, and both are PPAI members. The differences are in fulfillment depth, supplier breadth, and target use cases.
Feature Comparison
| Feature | Chipply | Brikl |
|---|---|---|
| Primary focus | Team dealers, decorators, schools, and leagues | Promotional product distributors and decorators |
| Stores per account | Unlimited | Unlimited |
| Fulfillment model | In-house production workflow + print-on-demand options | 12 integrated fulfillment partners with automatic order routing |
| Supplier catalog | Integrated vendor inventory with real-time stock syncing and one-click purchasing from participating vendors | 8,000+ products from 190+ brands with real-time wholesale pricing |
| Decoration methods | Supports in-house decoration workflows | 12+ methods with automated routing to the right decorator |
| Fundraising | Built-in fundraising tools with dedicated fundraising store type | Fundraising stores available |
| Production workflow | Built-in production management with artwork and order tracking | Focused on storefront — production managed by fulfillment partners |
| E-certificates & points | Points-based pricing, e-certificates, and balance tracking | Coupons, promo codes, and direct ordering |
| Multi-organization management | Centralized dashboard for all stores with view-only customer logins | Sub-organizations with centralized control across unlimited stores |
| Merchant of Record | Merchant handles own payments and tax | Brikl handles payments and sales tax filing (Launch plan) |
| Multi-currency | Primarily USD (check Chipply for current currency support) | 17 currencies supported |
When to Choose Chipply
Chipply is a strong choice if you're a team dealer or decorator who handles production in-house and needs a platform that integrates store management with production workflows. Chipply's strength is in the connection between the online store and the shop floor — production-ready artwork lives directly inside your stores.
When to Choose Brikl
Brikl is a strong choice if you're a distributor who needs to get on-demand stores live fast. Brikl is on-demand first — launch a fully branded client store in minutes, source from 190+ brands at wholesale pricing, and have orders automatically routed to the right decoration partner across 12 integrated fulfillment providers. Where Chipply connects the store to the shop floor, Brikl connects the store to a network of fulfillment partners so you can sell without producing in-house.
This page is written by Brikl. We've done our best to represent the compared platform accurately based on publicly available information. Where we're uncertain, we say so. If anything here is inaccurate, contact us and we'll correct it.
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