On-Demand Platform vs Enterprise E-commerce
Brikl vs OrderMyGear
OrderMyGear (OMG) is one of the largest technology platforms in the branded merchandise industry, serving 4,000+ clients with e-commerce, presentations, and order management. Brikl is an on-demand-first e-commerce platform, trusted by 500+ distributors, where distributors launch branded stores in minutes with integrated fulfillment across 12 decoration partners. Two platforms, two approaches.
Last updated: April 2026
Different Starting Points
OrderMyGear started as an enterprise e-commerce and order management platform — in October 2025 it merged with Inktavo (Printavo, InkSoft, GraphicsFlow) to create a broader branded merchandise technology suite. Brikl started as an on-demand platform — built from day one around the idea that a distributor should be able to launch a client store in minutes, with products sourced, decorated, and shipped without holding inventory.
Feature Comparison
| Feature | OrderMyGear | Brikl |
|---|---|---|
| Platform approach | Enterprise e-commerce + presentations + order management | On-demand-first e-commerce with integrated fulfillment |
| Store launch speed | Pop-up and redemption stores with quick setup; complex company stores may take longer | Launch a branded store in minutes — products, pricing, and fulfillment ready out of the box |
| Decoration methods | Supported through supplier and decorator partners | 12+ methods built in: DTG, DTF, embroidery, sublimation, UV, engraving, and more — with automated routing |
| Inventory model | Supports both inventory-based and on-demand workflows | On-demand first — zero inventory risk, products decorated and shipped per order |
| Presentations & quoting | Built-in presentation builder with product search across hundreds of suppliers | Catalog and presentation builder for sharing curated product selections with clients |
| Order management | Full lifecycle: quoting, invoicing, accounting, purchase orders, and reporting | Automated order routing and tracking — focused on the storefront and fulfillment layer |
| Merchant of Record | Merchant handles own payments and tax filing | Brikl handles payments and sales tax filing (Launch plan) |
| Multi-currency | Primarily USD (check OrderMyGear for current currency support) | 17 currencies supported |
| Ecosystem | Part of the Inktavo ecosystem (Printavo, InkSoft, GraphicsFlow) | Open platform with 12 fulfillment partners, 190+ brands, and API access |
When to Choose OrderMyGear
OrderMyGear is a strong choice if you need a comprehensive operational platform that covers presentations, quoting, order management, and accounting in addition to e-commerce. OMG's deep supplier integration via PromoStandards and 35+ store templates make it well-suited for large distributor organizations that want a single vendor across the entire sales workflow.
When to Choose Brikl
Brikl is a strong choice if speed to market is what matters most. Brikl is on-demand first — a distributor can launch a fully branded client store in minutes, with products already sourced from 190+ brands at wholesale pricing and orders automatically routed to the right decoration partner. There's no inventory to manage, no production to coordinate — the fulfillment network handles it.
Brikl is also a strong choice if you need Merchant of Record coverage for sales tax, operate internationally with multi-currency support across 17 currencies, or want an open platform that connects to 12 fulfillment partners.
Try Brikl free
Launch your first on-demand store in minutes — no setup required.