On-Demand Platform vs Enterprise E-commerce
Brikl vs OrderMyGear
OrderMyGear (OMG) is one of the largest technology platforms in the branded merchandise industry, serving 4,000+ clients with e-commerce, presentations, and order management. Brikl is an on-demand-first e-commerce platform, trusted by 500+ distributors, where distributors launch branded stores in minutes with integrated fulfillment across 12 decoration partners. Two platforms, two approaches.
Last updated: April 2026
Different Starting Points
OrderMyGear started as an enterprise e-commerce and order management platform — in October 2025 it merged with Inktavo (Printavo, InkSoft, GraphicsFlow) to create a broader branded merchandise technology suite. Brikl started as an on-demand platform — built from day one around the idea that a distributor should be able to launch a client store in minutes, with products sourced, decorated, and shipped without holding inventory.
Feature Comparison
| Feature | OrderMyGear | Brikl |
|---|---|---|
| Platform approach | Enterprise e-commerce + presentations + order management | On-demand-first e-commerce with integrated fulfillment |
| Store launch speed | Pop-up and redemption stores with quick setup; complex company stores may take longer | Launch a branded store in minutes — products, pricing, and fulfillment ready out of the box |
| Decoration methods | Supported through supplier and decorator partners | 12+ methods built in: DTG, DTF, embroidery, sublimation, UV, engraving, and more — with automated routing |
| Inventory model | Supports both inventory-based and on-demand workflows | On-demand first — zero inventory risk, products decorated and shipped per order |
| Presentations & quoting | Built-in presentation builder with product search across hundreds of suppliers | Catalog and presentation builder for sharing curated product selections with clients |
| Order management | Full lifecycle: quoting, invoicing, accounting, purchase orders, and reporting | Automated order routing and tracking — focused on the storefront and fulfillment layer |
| Merchant of Record | Merchant handles own payments and tax filing | Brikl handles payments and sales tax filing (Launch plan) |
| Multi-currency | Primarily USD (check OrderMyGear for current currency support) | 17 currencies supported |
| Ecosystem | Part of the Inktavo ecosystem (Printavo, InkSoft, GraphicsFlow) | Open platform with 12 fulfillment partners, 190+ brands, and API access |
When to Choose OrderMyGear
OrderMyGear is a strong choice if you need a comprehensive operational platform that covers presentations, quoting, order management, and accounting in addition to e-commerce. OMG's deep supplier integration via PromoStandards and 35+ store templates make it well-suited for large distributor organizations that want a single vendor across the entire sales workflow.
When to Choose Brikl
Brikl is a strong choice if speed to market is what matters most. Brikl is on-demand first — a distributor can launch a fully branded client store in minutes, with products already sourced from 190+ brands at wholesale pricing and orders automatically routed to the right decoration partner. There's no inventory to manage, no production to coordinate — the fulfillment network handles it.
Brikl is also a strong choice if you need Merchant of Record coverage for sales tax, operate internationally with multi-currency support across 17 currencies, or want an open platform that connects to 12 fulfillment partners.
This page is written by Brikl. We've done our best to represent the compared platform accurately based on publicly available information. Where we're uncertain, we say so. If anything here is inaccurate, contact us and we'll correct it.
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