Setting Up an Internal Company Store, Step by Step

To set up an internal company store on Brikl, pick 30–50 curated products from the marketplace, add your logo and set where it can go, set prices and who pays, publish to a private address, and add per-location budgets or approvals where needed. The store goes live in minutes, employees order for themselves, and every order is produced on demand with no inventory.

In short:

• Brikl builds an internal company store with no inventory, no minimum order quantity and no developers.
• A company store on Brikl can be public, private to people you invite, or gated behind a sign-in, and can sit on a private or unlisted address.
• Brikl recommends a focused range of 30–50 items over a large catalog, because employees order more from a curated store.
• Each office can get its own budget, capped automatically, with an optional approval step that routes orders for sign-off.
• Every order is produced on demand and ships to the office in a batch or to the employee's home.

What is an internal company store?

An internal company store is a branded online store where employees order their own company gear, in their own size, when they need it. It replaces the shared spreadsheet of sizes, the bulk order and the closet of leftover stock.

On Brikl, the store draws on a marketplace of 8,000+ decorated products from 190+ wholesale brands. Nothing is bought up front. When an employee checks out, the order routes automatically to a decoration partner, gets produced and ships. HR, office and marketing managers run it, sometimes with a distributor who builds it for them.

What should you decide before you build?

Settle three questions first: who the store is for, who can see it, and who pays. Each answer maps to a setting you choose later.

Take a hypothetical 60-person company with three offices that wants new-hire kits and a budget per office. That means one store, sign-in access for employees, and a spend limit for each location instead of one central pot.

Key setup decisions for an internal company store on Brikl

Decision	Options on Brikl	Typical choice for employees
Visibility	Public, private to invited people, or gated behind a sign-in	Private or sign-in
Store type	Always-on, or pop-up with an order window	Always-on, with pop-ups for events
Who pays	Employee pays, or the company funds it with coupon codes	Company-funded for kits, employee-paid for extras
Spend control	Per-location budgets and optional approval step	A budget per office
Delivery	Batch to an office, or to an employee's home	Buyer picks per order

How do you set up an internal company store, step by step?

The setup follows six steps, and you can do all of them in the Brikl dashboard without a developer.

1. Decide who the store is for and who can see it. Pick the audience (all staff, one team, new hires) and the visibility setting from the table above.
2. Choose 30–50 products. From the marketplace, pick a tight range of everyday wear, outerwear and a few accessories. Curation beats a 500-SKU catalog, because employees convert better on a focused store.
3. Upload your logo and set allowed placements. Add your logo and brand colors, then set where the logo may go on each product, such as front, left chest or back. This keeps orders on brand.
4. Set pricing and who pays. Set a price per item and decide whether employees pay, the company covers it with coupon codes, or a mix of both.
5. Add budgets and approvals. Give each office or team its own budget, and add an approval step where sign-off is required. Spend stays within each location's limit automatically.
6. Publish to your own web address and announce it. Publish to a private or unlisted address, connect your own domain if you want it on brand, and tell employees where to find the store.

Edit on the live store

Brikl's Store Editor lets you click a section of the live storefront, such as the header, navigation or footer, and edit it in place. Changes are held until you save, and you can preview on desktop, tablet and phone before employees see anything.

How do you keep the store private to employees?

Set the store to private for invited people or gate it behind a sign-in, and publish it to an unlisted address. Either way, the public cannot browse or order.

If you want the store on your own brand, connect a domain or subdomain through a CNAME record. HTTPS is set up automatically. DNS propagation can take 1 to 72 hours, so connect the domain a few days before your announcement. Each domain serves one store. The company store guide covers the visibility options in more detail.

How do you control spend across offices and teams?

Give each location its own budget and add an approval step only where you need one. Brikl caps spend at each office's limit and routes orders for sign-off automatically.

Compare that with a central budget tracked in a spreadsheet and approved request by request over email. In the store, control happens at checkout, not in someone's inbox. The guide to employee swag for multiple locations explains how budgets, approvals and shipping work when your team is spread out.

For company-funded items, coupon codes are live today and cap what each person can spend. Brikl Wallet, which adds gift cards and point cards with a balance and expiry for uses like new-hire budgets or uniform allowances, is coming soon.

How long does setup take, and what does it cost?

A focused company store goes live in minutes once you have your logo and product list, and there is no setup fee on Brikl's Launch plan.

On Launch, Brikl charges 3.5% per transaction with no monthly subscription and no per-store or per-seat charge. Payment processing is separate (Stripe charges 2.9% + $0.30 in the US). If you prefer to hand the build off, Brikl offers store build services starting at $99 per store. See Brikl pricing for the full list, or read what an employee swag store costs and how long setup takes.

What should you check before launch?

Run through this checklist before you announce the store.

• Visibility is set to private or sign-in, and the address is unlisted.
• Your logo is placed correctly on every product, in the allowed positions only.
• Prices and coupon codes are tested with a sample checkout.
• Each office budget, and any approval step you need, is in place.
• The custom domain resolves and loads over HTTPS.
• The store looks right on a phone, where many employees will order.
• The launch announcement explains where the store is, who pays and how delivery works.

How do you keep the store working after launch?

Keep the range tight, refresh it with seasonal or limited drops, and watch which items get reordered. Repeat orders tell you what employees actually wear.

Use budgets and coupon codes instead of approving each order by hand. For events, open a pop-up store with a date window; orders collected in the window go into production after it closes. For why letting employees order on their own works better than a request queue, read our guide to self-service swag ordering for employees.

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