What is a company store?
A company store is an always-on online store where a company’s employees, clients or members order branded merchandise on demand. On Brikl, a company store is free to open, produces every order per item with no inventory, and ships directly to the person who ordered — so onboarding kits, event gear and client gifts don’t need a bulk buy.
- A company store on Brikl is free to open — 3.5% per transaction, no subscription.
- Every order is produced on demand, so there's no inventory in any office.
- A branded store goes live in minutes — about ten seconds with Turbo Store.
- Employees self-serve; orders ship to the office or to their home.
What is a company store?
A company store is an always-on online store where a company's employees, clients or members order branded merchandise on demand. On Brikl, each order is produced per item and shipped directly to the person who placed it, so the company carries no inventory.
How do you create a company store?
You create a company store on Brikl by picking products from the marketplace, adding your logo and brand colors, setting prices, and publishing to a web address — it goes live in minutes, with no developers and no inventory to buy.
What does a company store cost?
A company store on Brikl is free to open — no setup fee, no subscription, no per-seat charge. Brikl takes 3.5% per transaction, so the store only costs anything when someone places an order.
How long does company store setup take?
A branded company store can go live the same day, and with Turbo Store a stocked, correctly priced store takes about ten seconds to stand up. Adding your own products and branding takes minutes, not weeks.
Company store vs one-off ordering: which is better?
A company store stays open so employees order what they need when they need it, while one-off ordering means a fresh bulk buy for every event with sizes guessed in advance. On Brikl the store carries no inventory, so there is no leftover stock and no minimum.
What is the best way to run a company store for employees?
The best way to run a company store for employees is to keep the range curated rather than comprehensive, refresh it seasonally so people come back, remove every step you can from ordering, make it look like the company's own brand, and use allowances instead of approving orders one by one. On Brikl each of these is a setting rather than a project, because nothing is stocked in advance.
How do you set up an internal company store for employees?
To set up an internal company store on Brikl, publish the store to a private or unlisted address, add per-location budgets or approvals where needed, and let employees self-serve — each order is produced on demand and shipped to the office or to the employee's home.
Setting one up
How to set up a company store for employees
Five steps. On Brikl none of them involve buying stock, and the first four are reversible — you can change your mind about any of it after the store is live.
- 1
Decide who the store is for, and who can see it
Employees only, or employees plus clients and partners. A store can be public, private to people you invite, or gated behind a sign-in — that choice drives everything after it, and it is the one worth making before you start.
- 2
Pick the products
A tight, curated range beats a copy of the whole catalog. Start with the things people actually wear — a good polo, a comfortable tee, one jacket, a few accessories — and add from what gets ordered rather than from what you assume.
- 3
Put the logo on them
Upload the artwork once and Brikl prepares it for each decoration method, including embroidery. Set which placements are available per product, so nobody can order a combination production cannot run.
- 4
Set the pricing and who pays
Set a retail price per product, or a fixed one. If the company is funding the merch, allowances and coupon codes cap what each person can spend, which keeps the client's cost predictable without you policing orders.
- 5
Launch it and tell people it exists
Put it on your own web address, then announce it properly — the single biggest reason a store underperforms is that the people it was built for never heard about it. Orders go straight to production and ship to the office or to the employee's home.
The best way to run a company store, once it is live
Opening a store is the easy part. These are the things that separate the ones people use from the ones that go quiet after a month.
Curate, don't catalog
A store carrying everything overwhelms the person who came in for a hoodie. A short, well-organized range — everyday wear, outerwear, accessories, event gear — outperforms a long one, and you can widen it later from real order data.
Give people a reason to come back
A store that never changes stops being visited. A seasonal drop or a limited run every quarter is enough; on demand means adding one costs nothing and leaves no stock behind if it does not land.
Take the friction out of ordering
Every extra step costs orders. Sign-in that people already have, sizes that are easy to find, and a reorder that takes one click matter more than any amount of merchandising.
Make it look like the client's brand
Their own web address, their colors, their logo, their photography. The gap between a store that feels premium and one that feels like an afterthought is mostly this.
Use allowances rather than policing spend
An allowance per person per quarter drives usage while keeping the client's cost predictable, and it is a far easier conversation than approving orders one at a time.
Watch what gets ordered, not what gets viewed
Products nobody buys are products to cut. Repeat orders are the signal that the store is meeting a real need rather than being a launch-week novelty.
Longer reads: company store best practices and the eight features a company store needs.
Frequently asked questions
What is a company store?
How do you create a company store?
What does a company store cost?
How long does company store setup take?
Company store vs one-off ordering: which is better?
What is the best way to run a company store for employees?
How do you set up an internal company store for employees?
Open your company store — start free
No credit card. No inventory. Live in minutes.